Bespoke

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Bespoke is usually a British English term for tailored clothing made at a customer's behest, and exactly to the customer's specification. Bespoke clothing is created without use of a pre-existing pattern, differentiating it from made to measure, which alters a standard-sized pattern to fit the customer.

Today, it is also frequently used for technical components specifically developed for a certain application (e.g. bespoke software), as well as in the automotive and cake decorating industries, when customers get a chance to have an automobile equipped or cake decorated to their specification.

Etymology

Bespoke derives from the word bespeak, meaning 'to ask for' some thing. It comes from Savile Row, where a customer would bespeak a measure of cloth. The bespoke bolt of cloth was unavailable to any other client until the entire suit had been cut, assembled, and sewn.

Other uses

The term can also refer to

There are shoemakers who are specialised mainly for bespoke orders.

References

Norton, Kate "Savile Row Never Goes Out of Style". BusinessWeek. Retrieved on 2007-05-22.



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