ASUSTeK Computer Incorporated (Asus) () is a Taiwan-based multinational company that produces motherboards, graphics cards, optical drives, PDAs, notebook computers, servers, networking products, mobile phones, computer cases, computer components, and computer cooling systems. Commonly called by its brand name Asus (pronounced ah-soo-ss or [a'sus] in IPA), it is listed on both the London Stock Exchange and the Taiwan Stock Exchange. In 2007, one in three desktop PCs sold was using an ASUS motherboard; and the company's 2007 revenues reached US$6.9 billion.
In 2005, shipments from Asus, ECS, Gigabyte, and MSI totaled 104.86 million units. Asus led with 52 million units, followed by ECS with 20 million, MSI with 18 million, and Gigabyte with 16.6 million.
When the Intel 486 was released as engineering samples, Asus decided to design its own 486 motherboard without having a 486 processor engineering sample on site, using only the technical details published by Intel and the experience they gained while making the 386 compatible motherboards. When Asus finalized its 486 motherboard prototype, they took it to Intel's base in Taiwan for testing. Unsurprisingly, there was not a formal greeting when they arrived. It turned out that Intel's own 486 motherboard prototype had encountered design flaws, and Intel's engineers were rectifying it. The Asus founders exercised their experience with the 486 and had a look at Intel's malfunctioning motherboard. Their solution worked, to the Intel engineers' surprise. Intel then tested the Asus prototype, which functioned perfectly. This marked the beginning of an informal relationship between the two companies – Asus now receives Intel engineering samples ahead of its competitors.
Asus is one of the main supporters of Intel's Common Building Block initiatives.
Asus is known for its extensive cooling solutions on it's enthusiasts motherboards and video cards. Many incorporate a large copper cooler that does not require the presence of a fan.
|Name||Year of introduction||Product||Description||Patented|
|AI NET||2002||Motherboards||Diagnoses LAN connection problems before starting the OS|
|AI NOS||2005||Motherboards||Non-delay Overclocking System. A dynamic overclocking technology|
|AI Proactive||2004||Motherboards||a blanket term for all AI enhancements|
|AI Quiet/Q-Fan||2003||Motherboards||Controls fan-speed to requirement for noise management|
|Audio DJ||2005||Motherboards and notebooks||Allows playing Audio CDs without turning the computer on. Notebooks supporting this feature normally have play/pause, stop and other control buttons on the front, where they are accessible even when the notebook is closed.|
|Express Gate /Lite||2008||Motherboards||On boot-up, the user is given the option to boot a version of Linux stored on some Flash memory on the motherboard. Users can surf the internet and use Skype, IM, YouTube, webmail and internet file downloads without booting into another operating system.|
|Asus EZ Flash||2004||Motherboards||Allows update of the BIOS through a non-boot floppy which just contains the new BIOS image. Built-in with the BIOS firmware and can be accessed by pressing ALT+F2 during the power-on self-test|
(CPU Parameter Recall)
|2004||Motherboards||Automatically restore default CPU settings at reboot when the system fails due to overclocking.|
|Asus CrashFree BIOS||2004||Motherboards||If the BIOS becomes corrupted, CrashFree BIOS 2 allows the user to perform a recovery using the motherboard support CD.|
|Color Shine (or Colour Shine), Crystal Shine||2006||Laptop LCDs||Asus marketing names for the anti-reflective LCD technology.|
|GameFace Live||2004||Graphics Cards||A multi-player audio and video chat solution allowing online gamers to see and talk to each other while playing. As of 2006, it is limited to DirectX games and allows up to eight simultaneous players.|
|GameLiveShow||2004||Graphics Cards||Allows gamers to broadcast|
|WiFi-AP||2005||Motherboards||WiFi AccessPoint module bundled with some motherboards, Notably the P5E3 Deluxe/WiFi-AP@n that includes 802.11n.|
|Music Alarm||2007||Motherboards||BIOS feature makes the computer play music from a CD at a user-defined date.|
|Q-Connector||2006||Motherboards||Front-panel connectors plug into this block. The block is then plugged into the motherboard for easy removal and installation.|
|Stack Cool||2006||Motherboards||The back of the motherboard is designed for optimal heat dissipation of onboard components.|
|AI Gear||2007||Motherboards||Uses adjustable profiles to change CPU frequency and Core voltage to minimize noise and power consumption.|
|O.C. Profile||2006||Motherboards||Allows users to store multiple BIOS settings for distribution or sharing. Settings can be stored in CMOS or as a separate file.|
|GreenASUS||2006||All||Products with this badge comply with the RoHS initiative.|