Traditionally, anti-aging creams have been marketed towards women, but products specifically targeting men are increasingly common.
Some anti-wrinkle creams contain some form of retinol (for instance, in the form of retinyl palmitate) which in various formulations has been shown to give a "rejuvenating" appearance to the skin, in that it stimulates the renewal of skin cells and reduces dark spots. Alpha hydroxy acids and beta hydroxy acids have a peeling effect when used as chemical peels. However, the effects of these compounds likely depend on their concentration and mode of application, making the effects of the commercial products less certain. Some other common ingredients are Boslowox, Peptides, Q-10, anti-oxidants, and sunscreens.