Amancio Amaro began his career at the age of 15 on a team in his city of birth, Victoria, and in the 1958-59 season joined the Deportivo de La Coruña , which at that time was a member of the Spanish second division. When Deportivo was promoted to first division, Amancio started to call the attention of the scouts for major teams, such as Real Madrid.
The signing of Amancio by Real Madrid almost did not happen; if it had not been for Santiago Bernabéu Yeste’s insistence in signing the player, his astronomical signing-fee would have spoiled the negotiations.
Along with the signing of Amancio by Real Madrid in June 1962, players such as Zoco, Muller, and Yanko also arrived. During this time the team was in a transitional phase, since in earlier years the team had swept the competition both in Spain and outside its borders. Amancio made his debut in European competition opposite Anderlecht (3-3 result in the Santiago Bernabeu); and in league play opposite Real Betis in Seville with a 5-2 win for Real Madrid.
During the 1963-64 season, Amancio and Real Madrid reached the final of the European Cup, only to be beaten by Inter Milan by 3-1. The following season brought more heartache, with Benfica eliminating the youthful Madrid side in the quarterfinals. The ensuing season brought success for Madrid, as Miguel Muñoz added young players such as Pirri, Velázquez, Sanchís and Grosso. This was known as the "Ye-Ye team. Strong at the back, and devastating going forward, Madrid fought their way to another final, this time against FK Partizan. The venue was Heysel Stadium in Brussels, and on the 11th May 1966, Amancio stepped out on to the pitch for his second and last European Cup final. FK Partizan's Vasovic scored the first goal of the match. Amancio drew level twenty minutes from the end, after collecting a signature pass, faking out a defender and skillfully booting the ball past the Yugoslav keeper. Five minutes later, a thunderous shot by teammate Serena from 30 metres out settled the game. It was Amancio's first and only European Cup winner’s medal. In his first 6 seasons in Madrid, he won a breathtaking 6 La Liga titles. He would then go on to win another 3, giving him 9 titles in total. He even took the title of Pichichi on back to back occasions, 1969 and 1970.
As a Real Madrid player, Amancio's reputation reached such international fame, that he had the honour of being called for a world team, promoted by FIFA.
Amancio retired in 1976 and joined the technical staff of Real Madrid.
Amancio once again took charge of Castilla CF, with which he won the Segunda División in his second season. The team included the legendary Quinta del Buitre, Made up of Butragueño, Míchel, Sanchis, Martín Vázquez, and Pardeza.
In the 1985-86 season he took charge of the first team. However, the outcome was not as good as expected, and Amancio left his post. After a time as a consultant, Amancio left Real Madrid to join the sports company Kelme, becoming a representative responsible for the Madrid area.
In July 2000 he put himself forward as a candidate for the Presidency and the Board of Directors of Real Madrid which the President of the Club, Florentino Pérez, ending up being elected member of the Board. From this position he favored the incorporation of former Real players in different positions of responsibility of the club. The Board of Directors agreed that Amancio would be in charge of the 100th anniversary of Real Madrid.
42 caps with national team
1 FIFA World Cup Appearance
Champion of 1964 European Football Championship