In 1928, Pierre Guichard (the son of the head of Casino Geoffroy Guichard) took over the club and renamed it Association Sportive Stéphanoise. In 1933, the team turned professional and the name was changed again to the form it presently holds: Association Sportive de Saint-Étienne. The club was first promoted to the French First Division for the 1937-1938 season.
Roger Rocher became president of the club in 1961. The following year, the team won the French Cup, but also were relegated to the Second Division. ASSE won the Second Division the following year, and were promoted back to the First Division. The team then continued a surprising ascent, winning the French First Division trophy the following year (1964). Between 1967 and 1970, Saint-Étienne won four championships consecutively, and added two additional French Cups to their trophy cabinet (1967, 1970).
Robert Herbin was named manager in 1972, and lead the team to the double in 1974 and 1976. The team won a ninth championship in 1976. That same year, the club lost in the finals of the European Cup against Bayern Munich. People are used to say that it was because of the square posts. ASSE followed that season by winning the French Cup again in 1977. Their last championship (and major silverware) win came in 1981, with their tenth First Division Championship.
The club came back to the first division in 1999, finishing 6th. Supporters hoped a return to success with Brazilian strikers Aloisio and Alex celebrating his goals by imitating a panther (Emblem of the club), but in 2001, Alex and the Ukrainian goalkeeper Maksym Levytsky, were suspended for four months for the use of fake Portuguese and Greek passports, respectively. At the end of a judicial inquiry, which linked some of the management staff to the passport forgeries, seven championship points were subtracted from Saint-Étienne's tally, causing them to be relegated to the Second Division.
After relegation Saint-Étienne struggled, with mixed results in the Second Division/Ligue 2. They finally won the Ligue 2 championship in 2004, achieving promotion to Ligue 1. The club finished 6th in Ligue 1 the following season, which enabled them to participate in a European tournament, the Intertoto Cup, for the first time in many years. Having finished the 2007-08 Ligue 1 season in 5th place, Saint-Étienne will be playing in the 2008-09 UEFA Cup after 27 years of absence. Saint-Étienne have been drawn against Hapoel Tel Aviv F.C. of the Ligat ha'Al in the first knockout round of the 2008-09 UEFA Cup.
Guinea
Management
Academy Coaching Staff