ADA...A Way of Life

ADA...A Way of Life is a 2008 Bollywood musical film directed by Tanvir Ahmad, with music by A.R. Rahman, described by Time Magazine in 2005 as "India's most prominent movie songwriter" and "by some computations, the best-selling recording artist in history". Rahman composed the songs for ADA in 2001, after completing the score for Lagaan, but Ahmad's plans for the film were shelved. Though the music was composed for the original concept, the 2008 film features a new script as well as different actors, as it stars debuting actor Ayaan Ahmed, the director's son. Along with its notable composer, the soundtrack also features award-winning singer Jayachandran, contributing vocals for the first time to a Hindi language film.

The soundtrack debuted in May 2008; the film is expected to premiere in July.

Promotion

To promote the film, Nokia and Big Music combined to launch a contest allowing contributors to remix two of the soundtrack songs, the winner of which—selected by Rahman—will have the opportunity to work with Rahman in the composer's studio. In support of the unusual promotion, Nokia launched its Nokia XpressMusic mixer, a positioning strategy not only to promote the film but also Nokia's music phones in advance of the launch of the Nokia MusicStore.

Music

Song	Singer(s)	Duration	Notes
Gulfisha	Sonu Nigam, Sunidhi Chauhan
Gum Sum	Alka Yagnik, Sonu Nigam, Nusrat Badr
Hai Dard	Udit Narayan, Nustrat Badr
Hawa Sun Hawa	Alka Yagnik, Sonu Nigam, Nusrat Badr
Ishq Ada - Female Version	Parul Mishra, Raqeeb Alam
Ishq Ada Male Version	Rashid Ali
Meherbaan Instrumental	Solo Guitar By Sanjeev Thomas
Meherbaan	AR Rahman, Raqeeb Alam
Milo Wahan Wahan	Alka Yagnik, Jayachandran, Nusrat Badr
Tu Mera Hai	Chitra, Sukhwinder Singh, Naresh Iyer

References

External links

• Video from music release gala, hosted at NME
• Article on promotion, hosted at India Glitz.