5th_Avenue_Theatre
5th Avenue Theatre
The 5th Avenue Theatre is a landmark theatre located in Seattle, Washington, USA. It has hosted a variety of theatre productions and motion pictures since it opened in 1926. It is operated as a venue for nationally touring Broadway and original shows by the non-profit 5th Avenue Theatre Association. The theatre, located at 1308 Fifth Avenue in the historic Skinner Building, has been listed on the U.S. National Register of Historic Places since 1978.
The 2,130 seat theatre is the resident home to the 5th Avenue Musical Theatre Company and employs over 600 actors, musicians, directors, choreographers, designers, technicians, stage hands, box office staff, and administrators, making it the largest theatre employer in the Puget Sound region. Unique in the region, the theatre company survives almost exclusively on gate receipts, without subsidy.
Currently, the 5th's subscriber season programming includes 4 to 7 shows per year, a mix of national touring musicals, locally produced revivals of musical theatre classics, and premieres of bound-for-Broadway shows. The 5th Avenue Theatre has established a tradition of being a "testing ground" for new musicals before they make their debut on Broadway, launching hits such as Jekyll & Hyde, Hairspray, and The Wedding Singer. The theatre also hosts a variety of special events, and offers a number of education and outreach programs to school-age children and adults reaching over 55,000 students, professional performers, and audiences each year.
Architecture
Located in the Skinner Building, an historic office block ranging from five to eight stories with retail shops on the ground level, the theatre is surrounded on three sides, with its entry facing its namesake avenue. In addition to an auditorium with an original seating capacity of 3,000, the theatre contains a grand entry hall, and a mezzanine that once featured a tea room in addition to a waiting room and women's lounge.
The interior design of the 5th Avenue Theatre was modeled to reproduce some of the features of the most historic and well-known Beijing landmarks. The Norwegian artist Gustav Liljestrom executed the design based on his visit to China and the illustrated account of Ernst Boerschmann's travels there, Chinesische Architecktur, published in 1925.
The ornate historical Chinese style of the theatre distinguishes itself from the Neo-Renaissance exterior of the Skinner Building. Only at the street entry under the marquee does the viewer get a preview of the interior design. Here, adorning the ceiling are plaster representations of wood brackets, beams, and carved reliefs painted in a polychromatic scheme and decorated with stenciled dragons and flower patterns. Carved cloud shapes screen light fixtures to create an indirect lighting effect as the viewer approaches the wooden, brass knobbed entry doors. The original central free-standing box office was replaced by the current box office located to the side of the entry as part of a 1979 renovation. The original Imperial guardian lions (Ruì Shī), commonly called foo dogs or foo lions, originally located outside the entry were moved inside as part of the 1979 renovation.
The interior architecture of the theatre is an "excellent imitation of Chinese wooden temple construction". The two story rectangular lobby features red, stenciled columns wrapped in plaster rising to a timbered roof structure of decoratively painted beams supporting a canopy of bamboo, also imitated in plaster. The original pair of guardian lions, both male, guard the stairway to a second level gallery that serves the theatre balcony. In addition to the Imperial guard lions, other original furnishings, light fixtures, and decoration remain intact.
The decorative details continue in the 2,130-seat auditorium, but the highlight and focal decorative feature is the octagonal caisson from which a sculpted five-toed Imperial Chinese dragon springs. A large chandelier of glass hangs from the dragon's mouth, in reference to the Chinese symbol of a dragon disgorging flaming pearls. One claim puts the size of this caisson at twice the size of the model on which it was based in the throne room of the Hall of Supreme Harmony in the Forbidden City. The opening night program spoke effusively of it:
The dragon motif is repeated in the radial coffers of the caisson and the timbered coffers throughout the theatre. The Imperial dragon is accompanied by the symbol of the Empress, the Chinese phoenix (Fèng huáng), sometimes called Ho-Ho or Ho-Oh Bird from the Japanese. This personal symbol of the Empress is also repeated throughout the theatre, but most prominently in relief as part of the grills above false balconies that once screened organ pipes. In addition to these symbols, orange blossoms, chrysanthemums, and lotus flowers appear throughout the theatre. The highly decorated proscenium arch and safety curtain maintain the Chinese design influence.
Beyond the decorative features of the building, the 5th Avenue Theatre also contained notable technical features when originally built. An ascending orchestra pit and independent Wurlitzer organ platform allowed the musicians to be raised up to main stage height or to orchestra pit level from the basement below. The ventilation system had thermostatic controls throughout the building, and allowed the air to be 'washed' prior to its introduction into the venue at outlets under every third seat.
History
Planning and construction
The president and general manager of Pacific Northwest Theatres, Inc., Harry C. Arthur, believed Seattle to be a place of growing importance in the motion picture industry in the mid-1920s, and consequently as the place to invest for the long term. Arthur's company absorbed a competing chain of 40 theatres by 1926, and sought further expansion. A large holder of the theatre company's stock and debt was C. D. Stimson who sat on the board of directors of both Pacific Northwest Theatres and the Metropolitan Building Company, developer of what became known as the Metropolitan Tract. Stimson promoted the establishment of a theatre district like that which had developed around a theatre he had built in Los Angeles, California. The planned Skinner Building with a theatre owned by Arthur's company would complete the Stimson development of the Metropolitan Tract.The architect, Robert Reamer, had joined the Metropolitan Building Company after World War I and as their house architect designed the Skinner Building and the 5th Avenue Theatre. In creating the 5th Avenue Theatre, Reamer was joined by his colleague, Joseph Skoog, of Reamer's office and Gustav Liljestrom, of the S. & G. Gump Company of San Francisco.
Construction began in October 1925 with construction taking 11 months and costing $1.5 million.
Grand opening
The theatre celebrated its grand opening on September 24, 1926 with an opening unit program that included both film and live vaudeville performances. The opening program included the silent film Young April, Fanchon and Marco's stage presentation The Night Club, and Lipschultz and his Syncopated Soloists. Oliver Wallace, a popular local musician and composer, returned from Portland, Oregon to be the accompanying organist for opening night. Wallace had been the first theatre organist in a Seattle motion picture house.Opening night was also marked by festivities outside the theatre. Seven blocks of downtown Seattle around the theatre were closed to street car and automobile traffic. Lured by free street car, bus, and taxicab rides, thousands of people packed Fifth Avenue between Seneca Street and Pike Street, University and Union Streets. The Seattle Times reported:
In the street outside the theatre a street carnival took place. Living up to the moniker for the theater's marquee, “the Magic Sign of a Wonderful Time,” spotlights scanned the night sky, banks of Klieg lights illuminated the streets outside the theater, and flares were shot from the roofs of nearby buildings. Additionally, dance bands were placed at the closed intersections to provide entertainment and, using giant screens to project the words, a sing-along was orchestrated on Fifth Avenue in front of the theatre. An estimated crowd of between 50,000 and 100,000 people participated in the events.
Decline and restoration
Following the grand opening, the theatre served as a venue for vaudeville and film, and following the decline of vaudeville as a movie palace until the 1970s. With the economic recession, the advent of television, and movie complex development in the suburbs, crowds dwindled and the theatre struggled to stay open. It was forced to close its doors in 1978 along with the nearby Orpheum theatre. A variety of re-use possibilities were proposed for the theatre including a Chinese restaurant, a triplex movie theater, an office building, or a shopping center. The city of Seattle was unable to protect the theatre as a designated landmark because of its unique position on the site of the original territorial university grounds owned by the state of Washington.In 1979, 43 business leaders formed the non-profit 5th Avenue Theatre Association and underwrote a US$2.6 million loan to save the theatre. Among these was Ned Skinner of the Skinner shipbuilding family who was an active patron of the theatre. Architect Richard McCann oversaw the restoration efforts.
Several changes were made during the renovation. The vertical marquee, which had marked the theatre's presence from 1926 to 1980, was removed, the orchestra pit and auditorium seating were rebuilt, the dressing rooms moved, and the technical systems updated. However, the furniture, fixtures and interior signage were retained. Even the paint was carefully restored to its original luster. The renovation made it suitable again for live performances and filled Seattle's need for a touring Broadway musical venue. Renovation work was completed without federal, state, or local funds.
June 16, 1980 marked the theatre’s rebirth and a new chapter in Seattle’s arts community. At the Grand Opening Gala for the renovated theatre, actress Helen Hayes christened the stage with a kiss and declared the 5th “a national treasure.” Beginning on July 3 the 5th presented Annie, the first touring Broadway musical to appear at the theatre. The sold-out show ran for 10 weeks with a total of 77 performances.
The 5th Avenue Theatre continues to thrive with the assistance of many generous donors and volunteers.
Post-1980 history
Since the renovation, the 5th Avenue Theatre has become one of Seattle's most established theatres. In 1989, The 5th Avenue Musical Theatre Company was established as the resident non-profit theatre company.In 1997, the theatre applied for a city permit to put up a vertical marquee similar to the sign that was removed as part of the 1980 renovation. The proposed sign would spell out "5th Avenue" in vertical letters, with the word "Theatre" at the bottom in horizontal letters. Small lights would illuminate the sign. To date, the vertical sign has not returned, most likely due to the city height limit of 65 feet for downtown signs. The theater had applied for a variance because its proposed sign would rise 79 feet from street level.
On February 28, 2001, the Nisqually earthquake rocked the 5th Avenue Theatre. At the time, actors were on stage rehearsing the musical 1776. The theatre suffered minimal damages with no structural damage from the quake. Earthquake repairs included removal and replacement of 72 plaster ceiling supports and the repair of numerous cracks and damaged decorative plaster pieces in the ceiling. Contractors had to install scaffolding tall enough to reach the highest interior crevice in the ceiling eight stories up -- the first time that area had been reached in 75 years. The chandeliers had to be lowered for repair and maintenance. As part of the repair work, Turner Construction provided services for seismic upgrades to the Skinner Building.
Significance
Preceding Grauman's Chinese Theater in Hollywood, California, the 5th Avenue Theatre "has been called the largest and most authentic example of traditional Chinese timber architecture and decoration outside of Asia." In addition, its association with architect Robert Reamer, whose other notable works include the nationally known Old Faithful Inn in Yellowstone National Park, as well as many important buildings in the Art Deco style add to its significance. The Fifth Avenue Theatre was added to the U.S. National Register of Historic Places on November 28, 1978.The 5th Avenue Musical Theatre Company
Genesis
From the renovation in 1980 until 1985 the non-profit 5th Avenue Theatre successfully operated as a venue for touring Broadway shows. As the United States went through an economic downturn from 1985 to 1989 there was a shortage of touring shows for venues like the 5th. Consequently, many of the country's Broadway houses went unused for extended periods of time. However, the 5th remained open during these years with a reduced staff and was used for community events and local promoters.This situation forced the theatre to move beyond merely being a presenter of touring musicals. In 1989, the non-profit 5th Avenue Theatre established a resident theatre company, dubbed The 5th Avenue Musical Theatre Company, to produce musicals locally. Ever since the theatre company's establishment, the 5th's subscriber season programming has included 4 to 7 shows per year comprised of a mix of national touring musicals, locally produced revivals of musical theatre classics, and premieres of bound-for-Broadway shows. With 150 musical theater performances each fall-to-spring subscriber season which attract over 30,000 subscribers and average ticket sales of 300,000 tickets annually, the 5th ranks among the nation's largest musical theatre companies.
The musical company employs over 600 actors, musicians, directors, choreographers, designers, technicians, stage hands, box office staff, and administrators, making the 5th the largest theatre employer in the Puget Sound region. Unique in the region, the theatre company survives almost exclusively on gate receipts, without subsidy.
TUTS partnership
Frank M. Young was the first executive director of the 5th Avenue Musical Theatre Company. From 1989 to 1999 a collaborative partnership existed between the 5th and Houston's Theatre Under the Stars (TUTS) where Young also served as executive director. This partnership produced 10 seasons of musical theater, including both national tours and self-produced musicals. On October 17, 1989 the first 5th Avenue/TUTS self-produced musical was presented: Mame, starring Juliet Prowse. After premiering at the 5th in 1995, Jekyll & Hyde became the first 5th Avenue Theatre production to open on Broadway in April 1997. The show was produced in cooperation with Houston's Alley Theatre and TUTS.In August of 2000 the 5th’s partnership with TUTS ended as David Armstrong joined the 5th Avenue Musical Theatre Company as its first resident Producing Artistic Director launching a new era of collaboration with leading musical theater companies and producers across the country.
Broadway "testing ground"
Since the creation of the 5th Avenue Musical Theatre Company in 1989, the 5th Avenue Theatre has established a tradition of being a "testing ground" for new musicals before they make their debut on Broadway. Since 2000 the 5th has produced one pre-Broadway world premiere every 2 to 3 years. Some of the more notable musicals shown to Seattle audiences at the 5th Avenue Theatre prior to their success on Broadway include: Jekyll & Hyde in 1995 which was nominated for 4 Tony Awards, Hairspray in 2002 which won 8 Tony Awards, and The Wedding Singer in 2006 which had 4 Tony Award nominations. The film adaptation of Hairspray premiered at the 5th on July 16, 2007 (4 days prior to its nationwide release) as an acknowledgement of the 5th's role in the musical's success on Broadway. The "testing ground" tradition continued in the 2008-2009 season with the pre-Broadway world premiere of Shrek the musical.Community outreach programs
The theatre also hosts a variety of special events, and offers a number of education and outreach programs to school-age children and adults reaching over 55,000 students, professional performers, and audiences each year. One example of this is the 5th Avenue High School Musical Theatre Awards which evaluate and honor the performances of student actors and stage hands in Washington state high school productions. At the end of each school year, a Tony Awards-style ceremony is held which includes high-profile presenters, performances by nominees, and acceptance speeches by the award recipients. The awards ceremony has become a useful scouting event for colleges looking to recruit talent for their drama departments.Productions by season
| 2008 - 2009 Season | |||
|---|---|---|---|
| Show | Production Type | Run Dates | Starring |
| Shrek the musical | Pre-Broadway World Premiere | August 14 - September 21 | Brian d'Arcy James |
| The Drowsy Chaperone | National Tour | October 28 - November 16 | |
| 7 Brides for 7 Brothers | Locally Produced | December 3 - December 28 | |
| Memphis | Locally Produced | January 27 - February 15 | |
| Hello, Dolly! | Locally Produced | March 8 - March 29 | |
| Sunday in the Park with George | Locally Produced | April 21 - May 10 | |
| Grease | National Tour | May 12 - May 30 | |
| 2007 - 2008 Season | |||
|---|---|---|---|
| Show | Production Type | Run Dates | Starring |
| Lone Star Love | Locally Produced | September 8 - September 30 | Randy Quaid |
| Into The Woods | Locally Produced | October 19 - September 10 | |
| Whistle Down the Wind | National Tour | November 13 - December 2 | |
| Jersey Boys | National Tour | December 5 - January 12 | |
| Mame | Locally Produced | February 9 - March 2 | Dee Hoty |
| Cabaret | Locally Produced | March 25 - April 13 | |
Season Notes: Lone Star Love was originally scheduled to premiere on Broadway following its run at the 5th, but was canceled due to complications with star Randy Quaid.
| |||
| 2006 - 2007 Season | |||
|---|---|---|---|
| Show | Production Type | Run Dates | Starring |
| Bombay Dreams | National Tour | September 12 - October 1 | |
| Company | Locally Produced | October 17 - November 1 | Hugh Panaro |
| White Christmas | Locally Produced | November 28 - December 17 | Michael Gruber |
| Buddy: The Buddy Holly Story | Locally Produced | February 14 - March 4 | Billy Joe Huels |
| Camelot | National Tour | March 20 - April 8 | Michael York |
| Edward Scissorhands | National Tour | April 25 - May 13 | |
| West Side Story | Locally Produced | May 29 - June 17 | |
Season Notes: A 5th Avenue original musical Cry-Baby (based on the Jonny Depp movie), originally scheduled for the fourth spot in the season, was replaced by Buddy: The Buddy Holly Story.
| |||
| 2005 - 2006 Season | |||
|---|---|---|---|
| Show | Production Type | Run Dates | Starring |
| The King and I | National Tour | September 20 - October 9 | Lucy Lawless |
| Sweeney Todd | Locally Produced | October 25 - November 13 | Allen Fitzpartick |
| The Sound of Music | Locally Produced | November 29 - December 18 | |
| The Wedding Singer | Pre-Broadway World Premiere | January 31 - February 19 | Stephen Lynch |
| Wonderful Town | Locally Produced | March 21 - April 9 | |
| Pippin | Locally Produced | May 9 - May 28 | |
| Les Misérables | National Tour | May 24 - June 4 | |
Season Notes: Dr. Dolittle, originally scheduled for the third spot in the season, was replaced by The Sound of Music. Buddy: The Buddy Holly Story, originally scheduled for the fifth spot in the season, was replaced by The Wedding Singer before the season began. The National Tour of Les Misérables was added to the end of the season for a special two week engagement.
| |||
| 2004 - 2005 Season | |||
|---|---|---|---|
| Show | Production Type | Run Dates | Starring |
| Hairspray | National Tour | September 7 - September 26 | |
| Smokey Joe's Cafe | Locally Produced | October 19 - November 7 | |
| Peter Pan | National Tour | December 1 - December 19 | Cathy Rigby |
| Singin' in the Rain | Locally Produced | February 13 - March 5 | |
| Miss Saigon | National Tour | April 5 - April 24 | |
| Gentlemen Prefer Blondes | Locally Produced Concert Staging | May 13 - May 15 | Lucy Lawless & Faith Prince |
| Princesses | Pre-Broadway World Premiere | August 9 - August 28 | |
Season Notes: We Will Rock You the musical (based on the music of Queen), originally scheduled for the sixth spot in the season, was replaced by a concert staging of Gentlemen Prefer Blondes which ran for three days only. The Pre-Broadway World Premiere of Princesses was added to the end of the season shortly after We Will Rock You was canceled. | |||
| Seasons prior to 2004 - 2005 | |
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2003 – 2004
| 2002 – 2003
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| 2001 – 2002 | 2000 – 2001
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1999
| 1999 – 2000
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1997 – 1998
| 1996 – 1997
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1995 – 1996
| 1994 – 1995
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1993 – 1994
| 1992 – 1993
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1991 – 1992
| 1990 – 1991
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1989 – 1990
| 1986 – 1988
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1985
| 1984
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1983
| 1982
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1981
| 1980
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See also
- Chinese architecture
- Forbidden City
- Fox Theater (Spokane, Washington).
- History of film
- Musical theatre
- Broadway theatre
- Vaudeville
References
Further reading
- Boerschmann, Ernst. (1925). Chinesische Architektur, Berlin: E. Wasmuth, AG.
- Kreisman, Lawrence. (1992). The Stimson Legacy: Architecture in the Urban West, Seattle: Willows Press/University of Washington Press. ISBN 978-0-96-316300-4
- Breeze, Carla. (2003). American Art Deco: Modernistic Architecture and Regionalism, New York: W.W. Norton & Company. ISBN 978-0393019704
External links
This article is licensed under the GNU Free Documentation License.
Last updated on Sunday September 28, 2008 at 22:43:33 PDT (GMT -0700)
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