The event includes a 4-km parade through downtown, daily concerts, bull riding, a rodeo, an indoor and outdoor trade show, entertainment on the free stage, a midway, HobbyWorld and city-wide pancake breakfasts. In 2007, a record-breaking attendance at the event numbered 69,964. The previous record was set in 2006 when 67,590 visitors attended.
Whoop-Up Days takes place at the Exhibition Park, which is on the eastern edge of the city. Permanent structures at the site include a 10,664 m² (114,787 ft²) pavilion complex (main, north, west and south pavilions, and Saddle Room), Heritage Hall, Pioneer Park, a grandstand, and a racetrack.