The Wheedle was originally the title character of a popular children's book by Seattle author Stephen Cosgrove. The character eventually evolved into a popular mascot generally associated with the city of Seattle.
"The Wheedle on the Needle" (Serendipity Books, 1974), written by Stephen Cosgrove and illustrated by Robin James, was about a large, round, furry creature called the Wheedle who lived in the Northwest. Bothered by the whistling of workers first settling the city of Seattle, the creature was unable to sleep and became irritable, eventually moving to Mount Rainier to escape the noise. The Wheedle slept there peacefully for many years, his red nose blinking, until the region's growth brought people- and their whistling- to his doorstep once again. In an effort to silence the noise, the Wheedle gathered clouds in a large sack atop Mt. Rainier, returned to Seattle, climbed atop the Space Needle, and threw them into the sky to make it rain. With their lips wet from precipitation, the city's residents were unable to whistle, and the creature once again had some peace and quiet. Upset, the people sent the mayor to try and convince the Wheedle to stop the rain; when the creature explained his problem, the mayor had a giant pair of earmuffs constructed to drown out the disagreeable warbling. When they were presented to him, "The Wheedle placed them over his ears, and smiled for the first time in years." In appreciation, the Wheedle gathered up all the clouds, put them back in his bag, and fell fast asleep - and once again, his big red nose began to blink. The book ends with a short poem: There's a Wheedle/On the Needle/I know just what/You're thinking/But if you look up/Late at night/You'll see/His red nose blinking.
In 2002, a second edition of the book was published. The story was significantly rewritten, generally matching the existing illustrations, but entirely eliminating environmental themes present in the original story and altering it so that the Wheedle was not native to the Seattle area.
There was also another children's book featuring the Wheedle, entitled "How to Cook a Bunch of Stuff With the Wheedle." A cookbook for kids, the book has the Wheedle demonstrating how to cook a "bunch of stuff" and to appreciate what their mothers do in the kitchen. The book was by Stephen Cosgrove with recipes by Nancy Roberts, and it was also part of the Serendipity series.
From 1978 through 1985 the Wheedle was the official mascot of the NBA's Seattle SuperSonics, and was part of the organization when they won their only NBA Championship to date (in 1979). It would not be until 1993 that the Sonics would debut a new mascot, Squatch, who was the team's mascot until 2008. While representing the Sonics, the character wore a jersey bearing number 0.
The Wheedle was also the official mascot of the Space Needle from the late 1970s until 1984. In May of 1982, the Space Needle opened a new addition at its 100-foot level amidst controversy about altering the then 20-year old structure, a mixed-use restaurant and banquet facility called "The Wheedle in the Needle". The facility existed as restaurant for only about a year, before it was converted to a full-time banquet facility (now referred to as the "Skyline Level"). The Space Needle adopted a new mascot, "Sneedle," in 1997; however it appears that the character is no longer in use.
In 1993, the Wheedle became the mascot for KOMO-TV (Seattle's ABC affiliate), and appeared at many events wearing a KOMO hat and t-shirt. The character represented KOMO for several years before being unofficially retired in the late 1990s.
For several years, the Wheedle could be seen encased in a block of plastic "ice," in a small SuperSonics museum, near the Sonics & Storm Team Shop at Seattle's KeyArena. Following the relocation of the team to Oklahoma City, its whereabouts are unknown.
In 1974, the Seattle band Annakonda (originally from Spokane) recorded a funky instrumental track called "Wheedle's Groove." The song got significant airplay in the Seattle area and was released as a single a few years later, after a local radio station adopted it as the theme song for the SuperSonics during their run to the 1978 NBA Finals. In 2004, the song was part of a compilation CD entitled "Wheedle's Groove: Seattle's Finest in Funk and Soul - 1965-75," on Seattle-based Light in the Attic Records. As of 2006, a documentary film called Wheedle's Groove is rumored to be in the works.
In the early 2000s there was short-lived band in Seattle called "The Wheedle," a group that was active circa 2000-2001. The events calendar on the Experience Music Project (EMP) website described them as "a trio from Seattle, WA composed of Robert Walker (drums/vocals), Ed Hodge (bass/vocals) and Joel Lederer (vocals/guitar). Their music blurs the lines of genre in favor of songwriting and lyrical exploration, mining the traditions of rock, folk, pop, alternative, blues, jazz and more to create a sound that is as familiar as it is unique."