The software was first created for the Vlaamse Televisie Maatschappij in 1992 as a scheduling system for linear TV. In 1999 the system was extended to include radio scheduling. The latest version of the package (version 20) also includes video on demand, video streaming, podcasting and theme channel support.
The scheduling software is in use by public broadcasters such as Danish radio, NRK, RTBF, TG4, Vlaamse Radio- en Televisieomroep, Netherlands Public Broadcasting as well as by private broadcasters amongst others TV 2 (Denmark), TVN (Poland), a number of stations from the SBS Broadcasting Group. In total more than 100 channels are managed by WHATS’On.