The children's game has inspired a version in which the players take turns writing what is "wrong" with a picture, typically a photograph reproduced in a mass-circulation magazine. The answers are usually generated automatically.
The most notorious "whatswrong" outside the world of the internet was a German TV commercial for K-fee, a type of canned coffee: the imagery showed calm and quiet places such as beaches or mountainside meadows, accompanied by quiet music. The "shockers" in these cases were mostly zombie-like heads, accompanied by a very loud (and audibly distorted) scream, followed by the slogan of the product: "So wach warst du noch nie." ("You were never so awake.")
There was an American equivalent of this commercial, advertising a horror-themed amusement park, involving calm music and two people floating in a pool. About ten seconds into the commercial, a man in a zombie costume appears over the image and screams. There's another commercial similar to this shown in Europe, when a car is strolling in the street with peaceful music, then two seconds before the commercial ended, a monster appeared on the screen and sayed "Boo!" quickly. This commercial was shown on TBS's Most Funniest Commercials, and actually is a modified version of another German K-fee TV commercial, masked as what appears to be a normal car commercial.
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