Definitions

vml

VML, Inc.

VML is a digital marketing agency headquartered in Kansas City, Missouri. It was founded in 1992 and has since grown to more than 700 employees with offices from Seattle to London.

VML capabilities include marketing strategy, traditional and interactive marketing, proprietary research tools, experience planning, technical development and implementation, and online media.

In December 2007, VML was cited by Forrester Research as a strong performer in the Forrester Wave: Interactive Marketing Agencies, Q4 2007. VML received the top score for innovation, as well as the strategy component of the current offering category. VML was one of seven interactive agencies evaluated.

Clients

The agency’s active client roster consists of brands such as adidas, AMC Theatres, Bloomberg,BP/Castrol, Burger King, Cadbury Schweppes, Colgate-Palmolive, Ernst & Young, Ford, Hill’s Pet Nutrition, HSBC, Intuit, Microsoft, Motorola, Sam's Club, SAP, Simon Properties, Sprint Nextel, Vanguard, Wal-Mart, Xerox and YRC Worldwide.

Agency network

VML acquired Studiocom in 2005, an Atlanta-based digital marketing agency specializing in online product launch and branded entertainment. Though headquartered in Atlanta, Studiocom also maintains an office in Bogotá, Colombia. Current clients include Coca-Cola and Philips.

Also in 2005, VML welcomed London-based goodtechnology to its network of digital marketing companies. goodtechnology clients include Audi, British Airlines and Canon.

In total, VML employs more than 700 associates throughout its digital network.

History

VML, Inc. was founded in 1992 by John Valentine, Scott McCormick, and Craig Ligibel. In 1995, Matt Anthony became the agency’s fourth partner; he has served as CEO since 2000.

In addition to Anthony, the executive management team includes Jon Cook, President; Eric Baumgartner, Chief Creative Officer; Jim Bellinghausen, Chief Financial Officer and Craig Braasch, Chief Operating Officer.

In 2001, VML became a member of the WPP Group, one of the world’s largest communications services groups.

External links

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