This function is called indirect because consumers usually think about their preferences in terms of what they consume rather than prices. A consumer's indirect utility can be computed from its utility function by first computing the most preferred bundle by solving the utility maximization problem; and second, computing the utility the consumer derives from that bundle. The indirect utility function for consumers is analogous to the profit function for firms.
Formally, the indirect utility function is:
US Patent Issued to Hewlett-Packard Development on Aug. 9 for "Workflow Control Using an Aggregate Utility Function" (California, Colorado Inventors)
Aug 16, 2011; ALEXANDRIA, Va., Aug. 16 -- United States Patent no. 7,996,250, issued on Aug. 9, was assigned to Hewlett-Packard Development Co....