WJXE-LP channel 15 was supposed to be an independent television station serving Jacksonville, Florida and surrounding communities. Its transmitter is located in Jacksonville. WJXE-LD, the station's digital channel, launched on December 1, 2007 and began branding as "Fresh TV". Unfortunately, the station immediately began claiming need for multiple delays before getting up and running and, in the end, it never happenned.
WJXE entered an agreement with Comcast to make the station available to all of its 300,000 subscribers in the Jacksonville area. It was to be offered on Comcast channel 14.
WJXE claimed that its local programming was intended to be targeted towards the African American audience. The station purportedly did not intend to have a news operation but rather offer a weekday morning show entitled the First Coast Breakfast Club, as well as other locally-produced programming, none of which materialized. The station also supposedly was to offer local high school sports and broadcasts Jacksonville JAM games. Supposedly, the station was intending to talk to local historically black colleges and universities about providing programming.
WJXE originally claimed to be prepared to lease space from local PBS affiliate WJCT to produce its programming, but none was ever produced, and for reasons unknown, the station quickly moved to another location in an unmarked building, causing raised-eyebrows among some.
WJXE never got off the ground and, as of early 2008, even the illusion that the station was going anywhere was finished. Today, the station runs no original programming on its channel, running only "B" canned (and likely mostly un-watched) programming with no set schedule. Why Comcast still runs anything for the station is unknown. The station's website, which always was incomplete and lacking professional appearance, was also taken down. The station and some of its prinipals are facing litigation from advertisers.