The channel is fashioned after Star! (a Canadian entertainment channel) and is licensed from CTVglobemedia (previously CHUM Limited). Programming is a mix of several CTVglobemedia television channels such as, Star!, FashionTelevisionChannel, MuchMoreMusic and more. Star! have also shown several award shows such as the Grammy Awards, the Golden Globe Awards, the Sundance Film Festival and the BAFTA Film Awards.
Star! was launched in September 2000, but was then named E! after its American counterpart. A fashion channel called style. broadcast on the same channel in the afternoon. In July 2004 the channel changed its affiliation and was renamed Star!. It was originally available in Norway, Sweden, Finland and Denmark, but has since extended its coverage to Iceland, the Netherlands, Belgium and the Baltics.
The channel started broadcasting terrestrially in Sweden in the autumn of 2002. It was originally broadcasting for 24 hours per day, but when new licenses where granted in February 2006 the broadcasting hours of the channel were reduced and Star! would broadcast from 6 p.m. to 6 a.m.