Cricket's first great bowling revolution occurred probably in the 1760s when bowlers started to pitch the ball instead of rolling it. The pitched delivery was established by 1772 when detailed scorecards became commonplace and the straight bat replaced the curved one at about that time. There is no doubt that the straight bat was introduced to contest the pitched delivery and it is possible that the inventor of the straight bat was the famous John Small of Hambledon.
The 1760s are one of cricket's "Dark Ages"; a good deal more is known about the decades 1731-1750 than of 1751-1770. This has largely to do with the impact of the Seven Years' War of 1756-1763 which not only claimed the sport's manpower but also its patronage. Pitching may have begun during that period but little is known about it for it seems to have been introduced and widely accepted without the huge controversies that surrounded the later implementations of roundarm and overarm.
It is interesting that the first known codification of the Laws of Cricket, created by the London Cricket Club in 1744, makes no mention of prescribed bowling action and does not say the ball must be delivered at ground level, which suggests a pitched delivery would not be illegal. The rules for bowlers in the 1744 Laws focus on the position of the hind foot during delivery (i.e., it had to be behind the bowling crease) and overstepping is the only specified cause for calling a no ball. The umpires were granted "discretion" and so presumably would call no ball if, say, a ball was thrown by the bowler.
One of the first great bowlers to employ the pitched delivery to good effect was Edward "Lumpy" Stevens of Chertsey and Surrey. There is a surviving rhyme about him to the effect that "honest Lumpy did allow he ne'er would pitch but o'er a brow". In those days, the leading bowler on each side had choice of precisely where the wickets would be placed and Lumpy was adept at finding a spot where the turf was uneven on a good length so that he could use his repertoire of shooters, twisters and risers. Lumpy was a true professional who studied the arts and crafts of the game to seek continuous improvement as a bowler. He is known to have observed the flight of the ball and experimented for long hours with variations of line, length and speed of delivery until he had mastered the art of pitching.
Other great bowlers of the late 18th century were Thomas Brett and David Harris, both of Hambledon. They were fast bowlers whereas Lumpy relied on variety of pace. An interesting bowler of the time was Lamborn who spun the ball in an unorthodox fashion and may have been the "original leg spinner".
Underarm bowling was effective while pitch conditions were difficult for batsmen due to being uneven and uncovered. In time, especially after the opening of Lord's and the development of groundsmanship, pitches began to improve and batsmen were able to play longer innings than formerly. In the 1780s and 1790s, one of the best batsmen around was Tom Walker, who was also a very useful slow bowler. Walker was another improviser like Lumpy and he began to experiment by bowling with his hand away from his body. It is not clear how high he raised his hand but it could have been waist height. He was accused of "jerking" the ball and so delivering it in an unfair and improper manner. He was suitably censured for his trouble and was forced to return to his normal underarm lobs, but he had sown the seeds of bowling's next revolution.
This was roundarm, so-called because the hand is held out from the body (i.e., between waist and shoulder height) at the point of delivery. The roundarm style was promoted successively by John Willes, William Lillywhite and Jem Broadbridge until it was finally legalised, amid furious controversy, in 1835 with an amendment to the rule in 1845.
Roundarm did not mean the end of underarm, which continued well into the overarm era that began in 1864. William Clarke, founder of the All England Eleven in 1845, remained a highly effective underarm bowler long after roundarm began. Others who sometimes bowled underarm into the overarm era were Jem Grundy and James Southerton.
By the beginning of the twentieth century, underarm had more or less disappeared and was rarely seen thereafter, although exceptions did occur. There were cases where a bowler had been injured and so completed his over with underarms. In more controversial circumstances, there were instances of bowlers who had been no-balled for throwing who decided to bowl underarm in order to get through the over.
George Simpson-Hayward was an England hero of the 1909-10 series in South Africa with his underarm bowling. Reference books often refer to him as the "last great lob bowler", but other descriptions suggest he was a ferocious under-arm spinner of the ball, getting immense turn off the pitch through a fairly low trajectory, rather than being a true "lobster".
Underarm bowling became virtually extinct after the First World War. Trevor Molony, who represented Surrey in three matches in 1921, is considered as the last lob-bowler to play first class cricket primarily as a bowler. However, Gerald Brodribb in his book on this subject lists about twenty-five instances since that time when underarm bowling was employed in first class matches. The list of bowlers who have tried this includes Hedley Verity, Jack Iverson, Mike Brearley, George Brown, Wilfred Wooller, Maharaja of Patiala and Fred Root.
Bowlers have employed underarm bowling for a variety of reasons. When the Trinidadian cricketer Syed Mubarak Ali was no-balled 30 times for throwing in a match against Barbados in 1942, he resorted to rolling the ball along to avoid more no-balls. In similar circumstances, South African bowler Geoff Griffin did the same in an exhibition match that followed the Test against England at Lord's in 1960, where he had already been no-balled. As rain threatened to end the match between Victoria and MCC in 1928-29, the MCC bowler Fred Barratt rolled the ball along to allow Bill Woodfull to score a four to complete his hundred and Victoria to win. But most of the modern underarm bowlers did it to register some form of protest.
Graeme Fowler in his book Fox on the run records that Dilip Vengsarkar bowled an over of lobs in the match between West Zone and England in 1984-85 when the latter delayed their declaration When Lancashire batted on for too long against Oxford University at Oxford in 1990, Phil Gerrans, an Australian playing for Oxford, bowled a ball underarm Since he had not informed the umpire of the change of action, he was no-balled. These appear to be the last instances of underarm bowling in first class cricket.
A delivery is a no ball if it bounces more than twice before passing the popping crease: an underarm delivery cannot be performed rolling along the ground. A pitched underarm delivery is a good ball, providing it only pitches once, and providing the opposing captain has agreed beforehand that the style may be used. It is unlikely that any bowler would reintroduce the style, given modern pitch conditions.