In 2000, Cloud Boards was then rebranded for a more general audience. Limitations in what organizations could register prevented private individuals from registering vanity or custom domains. Breslin had previously been unsuccessful in registering the domain cloud.ie with the Irish domain registry. Murphy entered a bet with Breslin that he could successfully register a domain for a rebranded web forum. Murphy renamed his company Spin Solutions to Boards for a day, registered the paperwork with the Irish domain registrar for Boards.ie, and was granted the domain.
In 2003, boards.ie achieved one million posts to its forums.
In 2007, the boards.ie Ltd. company acquired the rights to boards.us and other domains from Breslin.
In 2008, boards.ie hired its first full-time developer. For the 10th year anniversary of boards.ie the complete data set of its discussions with semantic markup (see SIOC) was published and a competition looking for interesting creations based on this data was launched.
A new forum can be proposed by anyone, but requires a certain amount of support from other members. Most users do not pay any usage fees, although subscription is offered with benefits such as free webspace.
The boards.ie site took its successful formula for web forums and created a number of sites aimed around other countries, including boards.us (United States), boards.jp (Japan), boards.com.cn (China), and boards.co.nz (New Zealand). Sites associated with classified advertising (adverts.ie) and social networking (social.ie) have been started as well.
For his contribution to Irish society, Tom Murphy was awarded a Net Visionary Award by the Irish Internet Association in 2004 in the "Social Contribution" category.
boards.ie was awarded a Zeddy in 2001. (The Zeddy Awards have since been discontinued.)
Boardman Treads Boards as Curtain Rises ; Robin Nicholl Witnesses Dancing Girls and Rock Music as Track Cycling Arrived in Manchester
Feb 13, 1995; Welcome to the Superdrome, flashed the scoreboard. Amid the dancing girls, roaming spotlights in a darkened arena, and a heavy...