In many service organizations and businesses, the role of toastmaster was a permanently assigned role, but often rotating among members. Toastmasters were largely expected to keep the event from becoming boring, and a cottage industry arose in the middle century to cater to the desire of businessmen and other leaders to overcome the fear of public speaking. Would-be toastmasters were typically counseled to use light humor, and to have anecdotes and epigrams handily memorized. Toastmasters International is an organization dedicated to helping people in public speaking and in fulfilling the role of toastmaster.
Such was the importance of a toastmaster remaining sober in order to conduct events, he may have had a special cup, called the toastmaster's glass which, although of the same size and shape as others at the event, in fact was of much lower capacity due to an almost solid interior. Several such glasses are now displayed at the Victoria and Albert Museum in London.
William Knightsmith celebrated toastmaster introduced the red coat to distinguish himself from the guests. He was also the Olympic Games announcer at the 1908 Games in London.