Tickle Inc. is a media company, providing self-discovery, and social networking services. Formerly known as Emode.com, Tickle was founded on the idea that personal insight and connections to others can be scientific, fun and profitable.
Tickle survived the dotcom bust of 2000, became profitable in early 2002, was acquired by Monster Worldwide in May 2004 and is now part of the overall Monster network. In April 2008, it was announced that Tickle.com will be shut down at the end of June 2008 . However the site still remains active to this day despite that.
Tickle was founded in 1999 as Emode.com by James Currier (who has since left the company), focusing on quizzes and tests for both entertainment and self-discovery. It was an early example of viral marketing
, with tests such as the "What Breed of Dog Are You?" receiving heavy traffic from word-of-mouth and pass-along emails. It had a reputation for using an aggressive and arguably deceptive pop-up campaign. Accordingly, critics charged that Tickle's reputation and practices tarnish the commercial goodwill associated with its clients/advertisers, who appear ordinarily protective of their brands.
Products and services
Today, the company employs more than 50 people and is headquartered in San Francisco, California
. The company is trying to rebrand itself as a service that provides tests created by PhDs collaborating with "experts" in their respective fields. Such PhDs and "experts" include Jennifer Bruning Brown and psychologists from Harvard, Yale, Duke, Northeastern, Washington University in St. Louis, University at Albany, SUNY and The University of Kansas.
Tickle's tests are divided into nine main channels. The channels are Entertainment, Style, Careers, Relationship, Mind & Body, Teens, Lifestyle, Family and PhD-Certified. Tickle offers over 200 tests, 50 of which are PhD-certified.
Users may message each other and discuss similar scores they may have gotten. They may also upload pictures and write about their hobbies, likes and dislikes, etc. on their profile.