It was released as a limited edition vinyl with only 1,000 copies made and was not eligible for the charts. The single was recorded in Elevator Studios in Liverpool and produced by producer Ian Broudie. It was mixed by Steve Harris in RAK Studios, London. They received a considerable amount of airplay on Radio 1 for a limited release. and the video was shown to a large extent on MTV2. The video for the single was shot in London and features Ripchord giving out flyers promoting their own single to passers by, played by actors.