Three Cheers for Sweet Revenge is the second studio album by rock quintet My Chemical Romance. Released on June 8, 2004 through Reprise Records, it was produced by Howard Benson. This album was the first album, by the band, to be released through Reprise Records. The previous album, I Brought You My Bullets, You Brought Me Your Love, was released through Eyeball Records.
Four singles were released from this album: "Thank You For The Venom", "I'm Not Okay (I Promise)", "Helena" and "The Ghost of You".
- Produced by Howard Benson
- Mixed by Rich Costey and Howard Benson
- A&R: Craig Aaronson
- Management: Brian Schechter for Riot Squad
- Legal: Stacey Fass
- Booking: Matt Galle for Ellis Industries, firstname.lastname@example.org
- Recorded by Mike Plotnikoff
- Recorded at Bay 7 Studios, Valley Village and Sparky Dark Studio, Calabasas, CA
- Additional Engineering by Eric Miller
- Protool, Editing, and Programming by Paul Decarlli
- Drum Tech: Jon Nicholson at Drum Fetish
- Guitar Tech Sonic Guru: Keith Nelson
- Mastered by Tom Baker at Precision Mastering, Hollywood, CA
- Production Coordinators: Matt Griffen and Dina Childs
- Runners: Arturo Rojas, Fernando Diaz, Mike Gardner, Chris Ozuna, Bryan Mansell
- Photography: Justin Borucki
- Cover "Demolition Lovers II" and Tray Card "Just the Way It Goes" by Gerard Way
- Design Assistance: Mark Holley
Johnny Loftus of Allmusic
wrote that "with the aid of production major-leaguer Howard Benson, they've edited the slight rookie excesses of I Brought You My Bullets You Brought Me Your Love
, resulting in a rewarding, pretty damn relentless product." The album was awarded 4 out of 5 stars by Loftus. Andy Greenwald of Blender
thought that "Way’s gulping, gasping whine turns stompers like "I’m Not Okay (I Promise)" into after-school poetry". Greenwald praised the fact that Way intergrated elements of his life into the songs on the album. He awarded the album 3 out of 5 stars. JR of IGN
said that the album was "a good album". He thought that it "isn't nearly as varied or daring as it could have been." He ranked the episode 7.1 out of 10. Kirk Miller of Rolling Stone
said that "Revenge
is a hell of a good time." Ian Mathers of Stylus Magazine
wrote, that this album contained "twelve near-flawless songs and an interlude in thirty-nine minutes" and that "even when it lets up, [it] doesn’t let up". Robert Christgau
declared Three Cheers
Response and band image
After the release of Three Cheers For Sweet Revenge
, My Chemical Romance
received an extremely positive response from mainstream communities, as shown by the popularity of their music videos on MTV
, etc. However, they received some negative responses from the underground music
communities. Factors that may have contributed to this shift in fan base are hypothesized to include: the band replacing Matt Pelissier
with Bob Bryar
; the band signing to a new label, Reprise Records
; a change in image and style; and the fact that they had gained a measure of mainstream popularity.
It has been implied by the underground fan base that the band has abandoned their original stylistic roots. While critics categorized their previous album, I Brought You My Bullets, You Brought Me Your Love, as alternative rock, some went as far as to say that the band had created a new genre for itself. Three Cheers For Sweet Revenge has been alternately called pop punk, and emo by many reviewers, fans, and critics. Notably, My Chemical Romance's image changed right after the video shoot for "Helena" when they decided that they wanted to be a band with a uniform, from a post-hardcore image to a more pop punk fashion. Critics note their music video for "The Ghost of You", and the increase in amount of cosmetics the group uses when performing as evidence of this shift.
Three Cheers for Sweet Revenge has sold over 1 million copies in the U.S. and has been certified Double platinum by the RIAA. It has also been certified Double Platinum in Canada and Gold in Ireland.