Out-of-Box Experience is the interactions and first impressions a user has with a product when opening its packaging and taking it into use; as opposed to the point-of-sale experience or the interaction experience of an expert user.
The "out-of-box experience" is typically the first impression a product creates, such as the ease with which a buyer can begin using the product. For hardware products a positive OOBE can be created with logical easy-to-follow instructions and parts that have a low likelihood of failure.
A frequently encountered "out-of-box experience" is the process of installing Microsoft Windows XP. While the installation is largely automatic; the user must proceed through multiple screens to acknowledge software license terms, specify partition settings for the hard disk, enter the "product key", select international settings, a time zone, and also configure network settings. After the installation is complete, Windows XP launches an "Out-of-box Experience" application that presents a full-screen wizard to assist the user with critical first steps of using Windows, such as creating a user account, registering the software with Microsoft, configuring Internet connectivity, and activating the software. While this Microsoft application is named after OOBE, the real OOBE began when the user first turned on a new computer, or began to peel the shrinkwrap off the product packaging.
Poor experiences for OOBE have coined a specific term Out-Of-Box Failure to describe immediate product failures.
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