The Superette is a compact food market which often services persons in low density suburbs. The common form of the Superette is similar, if not identical, to the typical New Zealand dairy.

The name Superette is derived from Supermarket, compounded with the suffix "ette" meaning "smaller version of".

The Superette, in most cases, offers a closer alternative (in terms of distance) for purchasing grocery items than super markets but at a slightly higher price. On most occasions one would only use a Superette for small purchases such as milk, bread or desserts. For larger purchases, the common sense of rational proportionality means that customers are more likely to commute further to their local supermarket from where they can expect cheaper prices.

Above all else, the Superette sells convenience. (The superette is a foreign cousin of the American Convenience store, or the suburban cousin of the more rural Store).

"Superette" is also a term used to identify convenience stores in the Northern New England (Maine, New Hampshire, Vermont) region of the United States.