Suave is a brand name based in Chicago, IL used by the Unilever company in the United States, Mexico and Canada. Targeting discount stores, the brand represents more than 100 products including shampoo, lotions, soaps and deodorant.
Noting the rise of discount stores such as Wal-Mart, in the 1990s Unilever instituted a broad strategy, called "The Power of Value" to leverage its Suave brand to sell a complete line of discount personal care products in contrast to its high-profile brands such as Helene Curtis, Calvin Klein and Salon Selectives lines. Sales of the Suave line of products grew from $500 million in 1995 to about $900 million in 2002.
Suave Men Brings Its Performance to the Racetrack and Challenges JR Motorsports Teams to Perform in a Head To Head Challenge for a Good Cause.
Apr 17, 2010; As part of its first foray into NASCAR, suave[R] Men™ announced the suave Men Head To Head Challenge, pitting...