Guinness Storehouse success: Elen Lewis talks to Paul Carty, Guinness Storehouse's general manager, about how the tourist attraction impacts the Guinness brand. Ultimately a good experience could make ambassadors out of your visitors.(Case study: Guinness)
Aug 01, 2003; The Guinness storehouse in Dublin is shaped like a giant pint of Guinness. Once visitors have progressed through the...