store-brand

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Store brand

Store brands (house brands in the United States, own brands in the UK, and home brands in Australia) are brands which are specific to a retail store or store chain. The retailer can manufacture goods under its own label, re-brand private label goods, or outsource manufacture of store brand items to multiple third parties - often the same manufacturers that produce brand label goods. Store brand goods are generally cheaper than national brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand.

In some retail sectors, store brands account for 40 to 50 percent of sales. Store branding is a mature industry; consequently, some store brands have been able to position themselves as premium brands. Sometimes store-branded goods mimic the shape, packaging, and labeling of national brands, or get premium display treatment from retailers. (For example, "Dr. Thunder" and "Mountain Lightning" are the names of the Sam's Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.)

Some retailers believe that while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand vis-a-vis the national brand.

In most cases, while a store brand is usually cheaper than a national (or even a regional) brand, they remain more expensive than a generic brand sold at the store. (i.e. Pittsburgh-based Giant Eagle selling their store brands for less than national brands but more than Topco's Valu Time generic brand.) The "no-frills" grocery chains primarily sell store brands, such as Aldi and Save-A-Lot (though most Save-A-Lots do sell limited name brand products, which vary from whoever owns the store), in order to promote overall lower prices compared to supermarket chains that sell several brands as well as other goods and services.

List of store brands

Australia

Supermarkets

Coles Supermarkets

$mart Buy – basic needs, at low prices
You'll love Coles – mid-range on quality and price
Coles Finest – high quality, market leaders

Discontinued

Savings - basic needs at low prices
Farmland - food and grocery - part of the "Everyday Low Price" range
Persona - health, beauty and toiletries - part of the "Everyday Low Price" range
Reliance - household and cleaning - part of the "Everyday Low Price" range
Coles - store brand

BI-LO

Bi-Lo - basic needs at low prices

Woolworths Supermarkets

Home Brand – basic needs at low prices
Woolworths Select – mid-range on quality and price

Franklins

No Frills - basic needs at low prices

Discontinued

First Choice - mid-range on quality and price

Metcash

Black & Gold

SPAR Australia

Fabulous

FoodWorks

Best Buy

Department and discount stores

Myer

Babyworld, Basque, Blaq, Brooklyn Industries, Collection, Cooks Kitchen, Fiorucci, Heritage, Innovare, Jane Lamerton, Kenji, Ladybird, Maddox, Milkshake, Miss Shop, Mosaic, Piper, Regatta, Reserve, Soho, Sprout, Tokito, Urbane, Vue

Kmart

Now - Discount Clothing
Jackeroo - Clothing and Outdoor Furniture
Homemaker - Kitchen and Manchester general brand
Audiosonic - Audiovisual Brand

Target

Base - Audiovisual Brand

Big W

Patio by Jamie Durie - Garden tools and outdoor furniture
AWA - audio visual equipment (brand used under licence)

Canada

Department and discount stores

Zellers/Hudson's Bay Company

Truly

Supermarkets

Loblaw Companies

(Including Dominion Stores Extra Foods, freshmart. Loblaws, Real Canadian Superstore, SuperValu, valu-mart)

Joe Fresh
Life at Home
No name
President's Choice

New Zealand

Supermarkets

Foodstuffs Branded Supermarkets.

(New World; Pak'n Save & Four Square supermarkets)

Budget - Bottom of the line home brand across the board.
Pam's - Marketed more as an equal to brand name products.

Progressive Enterprises Branded Supermarkets.

(Countdown; Woolworths; Foodtown; Freshchoice & Supervalue)

Home Brand - Bottom of the line home brand across the board.
Signature Range - Marketed more as an equal to brand name products.

Department and discount stores

The Warehouse

Transonic - Audio & Visual; Electric Apliances
Redstamp - Electric Appliances; Manchester
Soft Touch - Manchester

United Kingdom

Supermarkets

Asda

Extra Special
Asda Organic
Good For You!
Great Stuff! (Children's food range)
George - Asda's own-brand clothing line
Asda Smartprice

Morrisons

Bettabuy - Currently being phased out in favour of Morrisons Value
Eat Smart
Morrisons and Morrisons Value
The Best

Sainsbury's

Basics
Economy - replaced by Basics
Jeff & Co - Now-defunct Sainsbury's clothing range
Sainsburys SO Organic
Taste The Difference
Be Good To Yourself
Free From
Super Naturals
Different by Design (Home wares)
TU - Sainsbury's own brand clothing

Prestige Food and Drink

Basics
Economy
Quality First, you demand, you got it.Prestige is everything.

Tesco

Tesco Brand
Tesco Value
Tesco Finest
Tesco Organic
Tesco Wholefoods
Tesco FreeFrom
Tesco Healthy Living/Light Choices
Tesco Kids
Tesco Christmas
Cherokee
Florence & Fred (F+F)
Technika
Digilogic

United States

Department and discount stores

Berkley & Jensen - BJ's Wholesale Club
Coop, X-tra, Coop Kaffe, Røra - Coop
Insignia, Dynex, Init, Geek Squad, and Rocket Fish - Best Buy
Nexxtech, Verge - Circuit City
Kirkland Signature - Costco
Shaver Lake - Gottschalks
American Fare - Kmart
apt.9, Croft & Barrow - Kohl's
Arizona Jeans, Stafford, St John's Bay, Towncraft - JCPenney
Alfani, American Rag, Charter Club, Club Room, First Impressions, Frango, greendog, Hotel Collection, I•N•C, Material London, Style & Co., T Tahari, Tasso Elba, The Cellar, Tools of the Trade - Macy's
Meijer, Shop Force, gfm, jUMP - Meijer
Cambridge Classics, Cheetah, High Sierra - Mervyns
BP, Caslon, John W. Nordstrom, JWN, Nordstrom, Pure Stuff, Rubbish - Nordstrom
Ativa, Foray, Break Escape - Office Depot
Accurian, Archer, Enercell, Gigaware, Optimus, and Presidian, Realistic, Radio Shack - Radio Shack
Member's Mark - Sam's Club
Canyon River Blues, Covington, Craftsman, DieHard, Kenmore - Sears, Kmart
Xhilaration, Merona, Cherokee, Michael Graves Design, Archer Farms, TruTech - Target
List of Hudson's Bay Company brands - Listing of Hudson's Bay Company store brands, such as Mantles, Outline, Request, Sportek, Beaumark, Home Styles, Truly, etc.
List of Wal-Mart brands - Listing of Wal-Mart store brands, such as Great Value, Mainstays, Sam's Choice, Equate, Ol' Roy, etc.

Supermarkets

Target

Mercadona

Bosque Verde
Hacendado

Safeway

Basic Red
Lucerne
O Organics
Primo Taglio
Priority Pet
Rancher's Reserve
Safeway Select

Kroger

some brands also available at Kroger Co. subsidiaries

Kroger Value/FMV - bargain-priced; various items
Kroger - national brand counterpart; various items
Private Selection - premium-tier; food items
Naturally Preferred - organic food items
Disney Magic - children's-oriented food items
Big K - carbonated beverages
Pet Pride
Moto Tech
Everyday Living - kitchen and household items
HD Designs
Office Works

Other

365 - Whole Foods
America's Choice - A&P
Best Choice - AWG Distribution
Best Yet - Fleming Company, Inc
Equality - A&P Canada
Essensia - Albertsons and Shaw's Supermarkets (also, "Shaw's")
Flavorite - Supervalu

Food Club - Brookshire's Grocery Company, Jitney Jungle, Piggly Wiggly, Quality Markets, P&C Foods, Marsh Supermarkets, Roche Bros.
Good Day - Albertsons
Great Value - Walmart
Haggen - Haggen and Top Food & Drug
Health Pride - A&P
Hill Country Fare - H-E-B
Hy-Top -
Market Basket - DeMoulas' Market Basket
Master Choice - A&P
Roundy's - Pick 'n Save
Parent's Choice - WalMart
Publix - Publix
Compliments - Sobeys
Western Family - SaveOn Foods and numerous independent grocers
Sunny Select - Save Mart
Trader Joe's
Wegmans, Nature's Marketplace, Complements, Food You Feel Good About, Italian Classics - Wegmans