The Spirit of the Times: A Chronicle of the Turf, Agriculture, Field Sports, Literature and the Stage was an American weekly newspaper published in New York City. The paper aimed for an upper-class readership made up largely of sportsmen. The Spirit also included humorous material, much of it based on experience of settlers near the southwestern frontier. Theatre news was a third important component. The Spirit had an average circulation of about 22,000, with a peak of about 40,000 subscribers.
William T. Porter and his brothers started the Spirit of the Times in 1831. They sought an upper-class readership, stating in one issue that the Spirit was "designed to promote the views and interests of but an infinitesimal division of those classes of society composing the great mass . . . . They modeled the paper on Bell's Life in London, a high-class English journal. Subscriptions rose from $2 to $5 in 1836, followed in 1839 by another rise to $10. Editorial policies forbade any discussion of politics in the paper so as to avoid alienating any potential readers. Nevertheless, some writers managed to have material printed that showed favoritism, typically toward the Whigs. The biggest breach of the 'no politics' rule came in 1842, after the publication of Dickens's inflammatory American Notes. A wave of anti-British, anti-imperialist articles followed.
By 1839, the Spirit was the most popular sporting journal in the United States. This allowed the Porters to buy their main rival, the American Turf Register and Sporting Magazine. By 1856, all of the Porter brothers were dead except William. The paper split at some point, one branch called the Spirit of the Times, the other Porter's Spirit of the Times. Porter died in 1858, and circulation of the two papers suffered. After the papers remerged in 1861, George Wilkes bought the enterprise and tried to keep it profitable. In 1878, William B. Curtis became the new editor and helped propagate the journal's elitism by refusing to cover sporting events that were not sanctioned by amateur organizations, which had rigid admission requirements.
Under Wilkes, the Spirit began covering football more extensively than any previous publication. Football coverage in the Spirit quickly outstripped the same in the paper's main rivals, the New York Clipper and the National Police Gazette. The paper covered college games first; in 1882, football got its own section. This coverage expanded again in 1892.
By reasonable computation there were about 300 persons on the stage and wings alone—soldiers in fatigue dresses—officers with side arms—a few jolly tars, and a number of "apple-munching urchins." The scene was indescribably ludicrous. Booth played [Richard III] in his best style, and was really anxious to make a hit, but the confusion incidental to such a crowd on the stage, occasioned constant and most humorous interruptions. It was every thing or any thing, but a tragedy. In the scene with Lady Anne, a scene so much admired for its address, the gallery spectators amused themselves by throwing pennies and silver pieces on the stage, which occasioned an immense scramble among the boys, and they frequently ran between King Richard and Lady Anne, to snatch a stray copper. In the tent scene, so solemn and so impressive, several curious amateurs went up to the table, took up the crown, poised the heavy sword, and examined all the regalia with great care, while Richard was in agony from the terrible dream; and when the scene changed, discovering the ghosts of King Henry, Lady Anne and children, it was difficult to select them from the crowd who thrust their faces and persons among the Royal shadows.
The Battle of Bosworth Field capped the climax—the audience mingled with the soldiers and raced across the stage, to the shouts of the people, the roll of the drums and the bellowing of the trumpets; and when the fight between Richard and Richmond came on, they made a ring round the combattants to see fair play, and kept them at if for nearly a quarter of an hour by "Shrewsberry clock.
As these humor segments grew more popular, Porter sought out new writers. Among the humorists he published were Joseph Glover Baldwin, Augustus Baldwin Longstreet, and William Tappan Thompson. Many of these writers concentrated on Southwestern humor, that is, humor relating to Alabama, Arkansas, Georgia, Louisiana, Mississippi, Missouri, and Tennessee.
Porter edited two anthologies of the Spirit's humorous contributions. The Big Bear of Arkansas (named for a popular sketch) was published in 1845; A Quarter Race in Kentucky (so titled for the same reason) followed in 1847.
The Spirit's success prompted other papers, such as the New Orleans Picayune and the St. Louis Reveille, to begin running humor pieces in the 1840s. Character types such as the frontiersman and the riverboatsman became common fixtures of American fiction and drama.