describes a group that uses lateral rather than vertical organization systems, generally anti-centralized-power. The concept is similar to that of a grassroots
-style organization. Such groups often use guerilla and viral marketing
techniques to propagate ideas, rather than products. The mindset is still contrary to anarchy
, which is typically anti-organization. The IOT
and Chaos Magick
in general, started by Peter Carroll
, is often associated with this mentality.