social norms

National Social Norms Resource Center

The National Social Norms Resource Center (NSNRC) is an independent US-American organization that promotes the use of the social norms approach (often called the social norms marketing approach) to reducing a wide range of health, safety and justice issues.

Although the social norms approach has most widely been used to reduce both the consumption and the abuse of alcohol in education environments, the NSNRC also promotes its application to reduce tobacco use, violence and other social problems. To this end, it provides technical assistance in the application of social norm techniques.

The NSNRC is the only national organization devoted exclusively to the understanding and use of the social norms approach. It is based at Northern Illinois University.


  • The social norms approach to preventing school and college age substance abuse : a handbook for educators, counselors, and clinicians / H. Wesley Perkins, editor. 1st ed. San Francisco : Jossey-Bass, c2003. xvi, 320 p. : ill. ; 24 cm. ISBN 0-7879-6459-X (alk. paper)

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