Snowflake is nestled in the juniper tree and grass-covered foothills of Arizona's White Mountains, which gradually give way to the windswept Colorado Plateau just north of town. Snowflake is 25 miles south of Interstate 40 (formerly U.S. Route 66) via Highway 77.
Snowflake features a historic downtown district with original pioneer era homes open for tours. Many of these homes are well-preserved examples of nineteenth-century Mormon architecture. These are easily identified by the numerous bedrooms that were obviously add-ons to the original building. These rooms were generally added to accommodate multiple wives and the children that resulted from the former polygamous practice of the LDS Church. One of these homes on Main Street has been converted into a Bed and Breakfast.
Recently, the town and surrounding area have experienced steady growth, primarily to the east, west and south. A 27-hole golf course has been established near the Snowflake Arizona Temple, built by The Church of Jesus Christ of Latter-day Saints in 2002. To the east of town, a substantial community of individuals suffering from multiple chemical sensitivity syndrome has grown since the 1980s.
Snowflake experiences a four season climate with a warm (sometimes hot) Summer, mild Autumn, mild to cold Winter and cool, windy Spring. Typical high temperatures hover around 90 during July and August and 30 to 55 in December/January.
Snowflake is located at (34.511187, -110.082974).
According to the United States Census Bureau, the town has a total area of 30.9 square miles (79.9 km²), of which, 30.8 square miles (79.8 km²) of it is land and 0.1 square miles (0.1 km²) of it (0.16%) is water.
There were 1,312 households out of which 46.5% had children under the age of 18 living with them, 69.5% were married couples living together, 9.1% had a female householder with no husband present, and 18.4% were non-families. 15.8% of all households were made up of individuals and 6.7% had someone living alone who was 65 years of age or older. The average household size was 3.37 and the average family size was 3.81.
In the town the population was spread out with 37.9% under the age of 18, 9.8% from 18 to 24, 21.8% from 25 to 44, 19.8% from 45 to 64, and 10.7% who were 65 years of age or older. The median age was 28 years. For every 100 females there were 99.7 males. For every 100 females age 18 and over, there were 95.3 males.
The median income for a household in the town was $37,439, and the median income for a family was $42,500. Males had a median income of $30,517 versus $21,164 for females. The per capita income for the town was $13,391. About 10.4% of families and 15.0% of the population were below the poverty line, including 18.7% of those under age 18 and 14.1% of those age 65 or over.
The logging crew involved in the Travis Walton abduction incident lived in this town, and several events surrounding that incident happened here. These events were dramatized in the 1993 science fiction film Fire in the Sky.