In 1999 it acquired the Swedish tool-maker Bahco.
To sell the products, Johnson and Seidemann worked with Stanton Palmer, who took the tools directly to customers at their places of business and demonstrated the benefits, which became the cornerstone of the company's marketing success. As a result of this successful sales strategy, Palmer enlisted Newton Tarble to share the increasing workload. These four founders — Joseph Johnson, William Seidemann, Stanton Palmer, and Newton Tarble — were responsible for putting Snap-on tools on the map.
Shortly after its founding, Snap-on entered global markets in 1931. Also in the 1930s, Snap-on began offering credit to customers, the first in the industry to do so. In the 1950s, Snap-on expanded on the concept of bringing product to the customer by using fully stocked walk-in vans and, as a result, pioneered today's familiar dealer van channel. They have become known, in some garages, as the best damn tools money can buy.
Snap-on also produces the Snap-on Scanner, MODIS and other hand-held electronic diagnostic tools that help technicians repair the on-board computer systems used in most modern cars and heavy-duty vehicles, as well as automotive emissions control diagnostics equipment. Some of these tools include troubleshooter tips, tool that allows the technician to address the problem following step-by-step instructions, some tools also contain a precise lab and ignition scope to troubleshoot vehicle problems. All hand held tool software is frequently upgraded directly from Snap-on Franchisees so the vehicle coverage is always up-to-date. Much of this work is done at Snap-on Diagnostics facilities in San Jose, California, Lincolnshire, Illinois, Cork, Ireland, King's Lynn, England and Noida, India .
Currently, Snap-On sponsors NHRA Top Fuel driver Doug Kalitta, cousin of two time Top Fuel Champion Scott Kalitta. Sponsors Richard Childress Racing, and Dale Earnhardt, Inc.. Dough Herbert Top Fuel Drag Cruz Penregon, Tony Pedregon, and Gary Densham in Funny Car Jeg Coughlin in Pro Stock Steve Johnson in Pro Stock Motorcycle Helio Castroneves and Ryan Briscoe in IRL