The campaign started in 1981 and its mascot is a seagull called Sid.
The health campaign was extended in later years to encourage the use of sunglasses. That is, slip on a shirt, slop on the sunscreen, slap on a hat and wrap on some sunnies: "Slip, Slop, Slap, Wrap". By this stage however the skin cancer aware message of the campaign had successfully been absorbed into the Australian psyche and "slip, slop slap, wrap" was neither as memorable or as necessary as its precursor.
Kosher History; A Plaque Is Being Unveiled on Monday by a Freeman of the City Solicitor Rex Makin to Mark the Site of Liverpool's First Synagogue. He Tells Greg O'Keeffe Why It Is So Important
Jul 05, 2008; Byline: Greg O'Keeffe I AM currently the only living Jewish Freeman of the City and only the third person ever to have the...