slapping on the wrist

Stow-on-the-Wold

Stow-on-the-Wold is a market town and civil parish in Gloucestershire, England. It is situated on top of an 800 ft (244 m) hill, at the convergence of a number of major roads through the Cotswolds, including the Fosse Way (A429). The town was founded as a planned market place by Norman lords to take advantage of trade on the converging roads. Fairs have been held by royal charter since 1330 and an annual horse fair is still held on the edge of the town.

History

Origins

Stow-on-the-Wold, originally called Stow St. Edward or Edwardstow after the towns patron saint Edward, probably Edward the Martyr, is said to have originated as an Iron Age fort on this defensive position on a hill. Indeed, there are many sites of similar forts in the area, and Stone Age and Bronze Age burial mounds are common throughout the area. It is likely that Maugersbury was the primary settlement of the parish before Stow was built as a marketplace on the hilltop nearer to the crossroads, to take advantage of passing trade. Originally the small settlement was controlled by abbots from the local abbey, and when the first weekly market was set up in 1107 by Henry I, he decreed that the proceeds go to Evesham Abbey.

Fairs

In 1330, Edward III set up an annual 7-day market to be held in August. This was replaced by Edward IV in 1476 with two 5-day fairs, two days before and two days after the feast of St Philip and St James in May, and similarly in October on the feast of St Edward the Confessor (the saint associated with the town). The aim of these annual fairs was to establish Stow as a place to trade, and to remedy the unpredictable passing trade. These fairs were located in the square, which is still the town centre.

As the fairs grew in fame and importance the town grew more prosperous. Traders who once only dealt in livestock, now dealt in many handmade goods, and the wool trade always stayed a large part of the trade Reportedly, 20,000 sheep changed hands at one 19th century fair. Many alleyways run between the buildings of Stow into the market square; these once were used in the herding of sheep into the square to be sold .

As the wool trade declined, people began to trade in horses, and these would be sold at every Fair. This practice still continues today, although the Fair has been relocated from the Square, and is currently held in the large field towards the village of Maugersbury every May and October. It is still a very popular Fair, with the roads around Stow being blocked for many hours on the day.

There has been controversy surrounding Stow Fair. The large number of visitors and traders has attracted more vendors not dealing in horses. In the past local businesses used to profit from the increased custom but in recent years most pubs and shops close for 2 or 3 miles around due to the threat of theft or vandalism.

Civil War

Stow played a role in the English Civil War. A number of fights took place around the area, the local church of St. Edward being damaged in one such skirmish. On 21 March 1646, the Royalists, commanded by Sir Jacob Astley, were defeated at the Battle of Stow-on-the-Wold, with hundreds of prisoners being confined for some time in St. Edwards.

Popular culture

The famously abrasive columnist and restaurant reviewer A A Gill in his 2005 book The Angry Island called Stow "catastrophically ghastly" and "the worst place in the world", resulting in an angry response from the town's mayor.

Given its exposed spot on the top of Stow Hill, the town is often referred to with the couplet "Stow on the Wold, where the winds blow cold and the cooks can't roast their dinners", but there is no source for this. It may be a corruption of the rhyme connected with Brill in Buckinghamshire.

At Brill on the hill
The wind blows shrill
The cook no meat can dress
At Stow-in-the-Wold
The wind blows cold
I know no more than this.

Transport links

Several roads link Stow to the surrounding villages. The Fosse Way (A429), which runs from Exeter to Lincoln; the A424, which runs from Burford, into the A44 and into Evesham; and the A436, which connects Cheltenham and Gloucester with Stow.

Stow is no longer directly served by train; the nearest railway station is Moreton-in-Marsh (approximately 4 miles from Stow). This station is on the Cotswold Line from Hereford to London Paddington. An alternative is Kingham railway station (approximately 5 miles from Stow) on the same line.