This majority referred mainly to the older generation (those World War II veterans in all parts of the United States) but it also described many young people in the Midwest, West and in the South, many of whom did eventually serve in Vietnam. The Silent Majority was mostly populated with the blue collar people who allegedly didn't have the ability or the time to take an active part in politics other than to vote. They did, in some cases, support the conservative policies of many politicians. Others were not particularly conservative politically, but resented what they saw as disrespect for American institutions.
The silent majority theme has been a contentious issue amongst journalists since Nixon used the phrase. Some thought Nixon used it as part of Southern Strategy; others claim it was Nixon's way of dismissing the obvious protests going on around the country, and Nixon's attempt to get other Americans not to listen to the protests. Whatever the rationale, Nixon won a landslide victory in 1972, taking 49 of 50 states, vindicating his "silent majority."
Since Nixon, many conservatives have pointed to the silent majority as a force still ignored by the media, who, in the eyes of conservatives, focus generally on sensational activities of both parties to boost the media's own viewer ratings. The silent majority has been used to explain a number of Republican victories in areas where no chance was given to conservative politicians by the media.
Other uses of the silent majority include: the extreme popularity of Ronald Reagan during his presidency and beyond, despite supposed attacks by the media on his tenure; the Republican Revolution in the 1994 elections; and the victories of Rudy Giuliani and Michael Bloomberg, both of whom were at the time Republicans, in the New York City Mayoral races of the 1990s and 2000s.