Both sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced "filled" versions of the bitesize cereal containing a raisin at the center, or apricot or cranberry filling.
In the United States, shredded wheat is most heavily advertised and marketed by Post Cereals. Kellogg's sells eight varieties of miniature, or bite-sized, shredded wheat cereal. In the United Kingdom, Shredded Wheat is a Cereal Partners product, although there are many generic versions and variants by different names. It was first made in the US in 1893, while UK production began in 1926.
Henry Perky invented shredded wheatley cereal in 1893. The wheat is first cooked in water until its moisture content reaches about 50%. It is then tempered, allowing moisture to diffuse evenly into the grain. The grain then passes through a set of rollers with grooves in one side, yielding a web of shredded wheat strands. Many webs are stacked together, and this moist stack of strands is crimped at regular intervals to produce individual pieces of cereal with the strands attached at each end. These then go into an oven, where they are baked until their moisture content is reduced to 5%. The Natural Food Company was based at Niagara Falls, NY in 1901. It became the Shredded Wheat Company in 1904. It was bought by Nabisco (National Biscuit Company) in December 1928. US production moved to Naperville in Illinois in 1954, where it is still made. In 1993, Nabisco sold the brand to Kraft General Foods. Canadian production has been at Niagara Falls, Ontario, since 1904 due to nearby hydro-electric power. US production is also at Jonesboro, Arkansas.
Bernard Manning, the UK comedian, made this into a joke: Why does Arthur Scargill eat three Shredded Wheat? Answer: He eats two, the other one he puts on his head; (Scargill was known for having a particularly bad toupee).
Kellogg Co. v. National Biscuit Co., 305 U.S. 111, 39 USPQ 296 (1938). In that case, the Court found that “since 1894 the article has been known to the public as shredded wheat. For many years, there was no attempt to use the term ‘Shredded Wheat’ as a trade mark.” 39 USPQ at 298-99, 305 U.S., at 113.
FALLS, N.Y., WON'T MAKE SHREDDED WHEAT PLANT WILL ONLY PRODUCE TRISCUITS AFTER SALE OF NABISCO CEREALS TO GENERAL MILLS
Sep 02, 1992; Shredded Wheat, which has long billed itself as the Niagara Falls cereal, no longer will be made on the American side of the...