shake and bake

Shake 'n Bake

Shake 'n Bake is a brand owned by Kraft Foods. It is a flavored coating for chicken (and sometimes pork) which is applied by placing chicken pieces in a bag containing the coating, closing the bag, and shaking. The coated chicken is then baked in a medium oven until done. Shake 'n Bake is designed to mimic bread crumbs or flour, key ingredients in the preparation of fried chicken. Instead of frying the chicken after coating it with Shake 'n Bake pieces, the chicken is then baked to further mimic the taste of fried chicken while enjoying a healthier alternative. First introduced in 1965 by General Foods, it is currently marketed under the Kraft brand.

Shake 'n Bake's Original Pork flavor includes as ingredients enriched wheat flour (wheat flour, niacin, iron, thiamin mononitrate [Vitamin B1], riboflavin [Vitamin B2], folic acid), salt, partially hydrogenated soybean and cottonseed Oil, sugar, contains less than 2% of paprika, dextrose, dried onions, spice, caramel color, yeast, annatto (color), and natural flavor. Its Barbecue Glaze flavor includes sugar, maltodextrin, salt, modified food starch, spice, partially hydrogenated soybean and cottonseed oil, brown sugar, mustard flour, dried onions, dried tomatoes, dried garlic, beet powder (color), citric acid, natural flavor, caramel color, vinegar, and sodium silicoaluminate as an anticaking agent.

In Popular Culture

Shake 'n Bake is particularly noted for its iconic television commercials in the 1980s and 1990s starring such child actors as Carly Schroeder, Taylor Momsen, and Philip Amelio. In the ads, the aforementioned children help make Shake 'n Bake with their mothers, enthusiastically exclaiming "And I helped!"

Shake 'n Bake was also featured prominently in the movie Talladega Nights: The Ballad of Ricky Bobby as the catchphrase of the lead characters.

"Shake 'n Bake" is also a modern nickname for a 1950's era snow coach running on caterpillar tracks, that was once used to ferry sightseers to the Athabasca Glacier, in Alberta, Canada. The nickname is derived from the food brand and refers to the vehicle's lack of suspension and the fact that its passenger compartment tended to become uncomfortably hot.

"Shake 'n Bake" is also a slang term used among medical professionals and cancer patients, referring to the anti-fungal drug amphotericin, which causes chills and a high fever.

"Shake 'n' Bake" is also basketball vernacular for a kind of play where an offensive player escapes the guard of a defensive player and subsequently manages to score, particularly if the player scores in an emphatic manner.


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