rising tide

Rising Tide Records

Rising Tide Records was the record label started by Doug Morris, former head of Atlantic Records, and Daniel Glass, who became President.

The label had success in breaking new artists, including the multi-platinum debut of Erykah Badu, Billie Myers, Goldfinger, Lost Boyz, and The Buffalo Club. Recognizing the changing landscape of the industry, Glass strategically aligned Universal with such independent record labels as Kedar Entertainment, home to Erykah Badu, and Mojo Records, home to platinum artist Reel Big Fish and the Cherry Poppin' Daddies.

In 1995 it was acquired by MCA Records.

When MCA was acquired by Seagram in 1996, the label was renamed Universal Records.

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