Another example of this occurs on the Internet where individuals or companies act as agents for ICANN accredited registrars. They either sell on commission or for profit and in most cases, but not all, the purchase from the registrar and the sale to the ultimate buyer occurs in real time. These resellers are not to be confused with speculators, who purchase many domain names with the intention of holding them and selling them at some future time at a profit. Resellers, by the very nature of their business are retailers.
A critical difference for any manufacturer hoping to sell to an after-market is that, under the reseller agreement, the manufacturer has no innate right to know the location of the end-user. Under the agency agreement, the manufacturer will know where the end-user is based, quite possibly because the manufacturer shipped the product direct to the end-user's address.
Reseller gearing up for another VAR-vendor confab. (Technology: news and trends in information systems and electronic commerce).(Brief Article)
Jun 17, 2002; SAN FRANCISCO -- reseller Matt Lefkowitz is taking a second stab at being an accounting software industry matchmaker....