In newspaper publishing, the use of lurid features and sensationalized news in newspaper publishing to attract readers and increase circulation. The phrase was coined in the 1890s to describe tactics employed in the furious competition between two New York papers, Joseph Pulitzer's World and William Randolph Hearst's Journal. When Hearst hired away from Pulitzer a cartoonist who had drawn the immensely popular comic strip “The Yellow Kid,” another cartoonist was hired to draw the comic for the World; the rivalry excited so much attention that the competition was dubbed yellow journalism. Techniques of the period that became permanent features of U.S. journalism include banner headlines, coloured comics, and copious illustrations.
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Collection, preparation, and distribution of news and related commentary and feature materials through media such as pamphlets, newsletters, newspapers, magazines, radio, film, television, and books. The term was originally applied to the reportage of current events in printed form, specifically newspapers, but in the late 20th century it came to include electronic media as well. It is sometimes used to refer to writing characterized by a direct presentation of facts or description of events without an attempt at interpretation. Colleges and universities confer degrees in journalism and sponsor research in related fields such as media studies and journalism ethics.
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Reportage is also a term for an eye-witness genre of journalism: an individual journalist's report of news, especially when witnessed firsthand, distributed through the media. This style of reporting is often characterized by travel and careful observation.
Literary reportage is the art of blending documentary, reportage-style observations, with personal experience, perception, and anecdotal evidence, in a non-fiction form of literature. This is perhaps more commonly called creative nonfiction and is closely related to New Journalism. The prose of such reporting tends to be more polished and longer than in newspaper articles.