public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most favorable light. Thus, the goal of the public relations consultant is to create, through the organization of news and advertising, an advantageous image for his client, be it a business corporation, cultural institution, or private or public individual; toward this end—the making of favorable public opinion—many research techniques and communications media are used. Although many of the same methods are employed, public relations differs from propaganda, which is generally government supported, international in scope, and political in nature. The earliest form of public relations and still the most widely practiced is publicity. The principal instrument of publicity is the press release, which provides the mass media with the raw material and background for a news story. The growth of modern public relations is generally attributed to the development of the mass media, which accelerated the spread of ideas and increased the importance of public opinion by giving more people access to current events. Public relations as a field can be traced to the early 20th cent., when American businessmen found it necessary to respond to attacks by social reformers. A milestone in the industry was the opening (1904) of Ivy Lee's publicity office in New York City. Soon there were other firms in the field, and by World War I the concept of public relations had gained general acceptance. Public relations techniques have been widely used in politics and political campaigns. By the 1960s the public relations agency had become a fact in American life, numbering among its clients branches of national, state, and local government, industry, labor, professional and religious groups, and some foreign countries.

international relations, study of the relations among states and other political and economic units in the international system. Particular areas of study within the field of international relations include diplomacy and diplomatic history, international law, international organizations, international finance and economics, and communications, among others. In addition, increased attention has been paid in recent years to developing a more scientific understanding of the international system as a whole. Aspects of international relations have been studied as early as the time of the ancient Greek historian Thucydides. As a separate and definable discipline, however, it dates from the early 20th cent., when the first organized efforts were made to find alternatives to wars in nation-state international behavior. Two schools of thought quickly developed. One looks to strengthened international law and international organizations to preserve peace; the other emphasizes that nations will always use their power to achieve goals and sees the key to peace in a balance of power among competing states. With increased importance attached to a theoretical understanding of the whole international system, there has been a growing use of concepts and modes of analysis developed in the natural sciences in an attempt to improve the verifiability and applicability of theories. In many of the leading U.S. universities there are both research institutes and schools of international relations. See diplomatic service; United Nations; European Union.

domestic relations. For psychological and sociological aspects, see marriage. For legal aspects, see divorce; husband and wife; parent and child.

National Labor Relations Board (NLRB), independent agency of the U.S. government created under the National Labor Relations Act of 1935 (Wagner Act), and amended by the acts of 1947 (Taft-Hartley Labor Act) and 1959 (Landrum-Griffin Act), which affirmed labor's right to organize and bargain collectively through representatives of their own choice or to refrain from such activities. The board of five members (appointed by the U.S. President with the approval of the Senate for five-year terms) is assisted by 33 regional directors. This board determines proper bargaining units, conducts elections for union representation, and investigates charges of unfair labor practices by employers. Unfair practices include interference, coercion, or restraint in labor's self-organizational rights; interference with the formation of labor unions; encouraging or discouraging membership in a union; and refusal to bargain collectively with a duly chosen employee representative. The NLRB does not have the power to consider cases involving real estate brokers, agricultural employees, domestic workers, family workers, government employees, and church-run schools.

History

The Wagner Act, which established the NLRB, was validated by the Supreme Court in 1937. The NLRB functioned during World War II, but labor relations were mainly handled by the National War Labor Board (WLB), which existed from 1942 until 1945. A 12-man body, with the public, management, and labor equally represented, the WLB soon shifted from arbitration to formulating policies.

With the passage in 1947 of the Taft-Hartley Labor Act (also known as the Labor-Management Relations Act), the NLRB was converted into a purely judicial body, with the prosecution of unfair labor practices transferred to a general counsel. The board's action was dependent upon the filing by the union chiefs of affidavits proving that they were not Communists and of complete financial data. The NLRB's field of investigation was extended to cover the following practices as unfair to employers: refusal to bargain collectively, coercing employers in the selection of their bargaining agency, persuading employers to discriminate against certain employees, and conducting secondary boycotts or jurisdictional strikes.

In 1959 the Taft-Hartley Labor Act was amended by the Landrum-Griffin Act (also known as the Labor-Management Reporting and Disclosure Act), which repealed the requirement that a union must file a non-Communist affidavit and a financial report in order to obtain a hearing before the NLRB. The act also gave the states permission to assume jurisdiction over cases that the NLRB declined, even when interstate commerce was involved. Organizational and recognition picketing (i.e., picketing of companies where another union is already recognized) were made unlawful, and the NLRB general counsel was required to seek an injunction against such picketing if a violation was proved.

The Landrum-Griffin Act also affected policies of the board. It banned secondary boycott pressures and, with some exceptions, outlawed so-called hot-cargo agreements (i.e., express or implied contracts that prevent employers from doing business with persons declared off limits by unions). The NLRB's power was subsequently extended to postal workers (1970) and private health care institutions (1974), but a number of court rulings have reduced the board's power. During the 1980s organized labor attacked the NLRB for being pro-employer.

Labor Relations Act: see National Labor Relations Board; Taft-Hartley Labor Act.

Jesuit Relations, annual reports and narratives written by French Jesuit missionaries at their stations in New France (America) between 1632 and 1673. They are invaluable as historical sources for French exploration and native relations and also as a record of the various indigenous tribes of the region before the influence of settlers and missionaries had changed them. Published originally in Paris in annual volumes, they were translated and edited by R. G. Thwaites (73 vol., 1896-1901).

Aspect of communications that involves promoting a desirable image for a person or group seeking public attention. It originated in the U.S. in the early 20th century with pioneers such as Edward L. Bernays and Ivy Ledbetter Lee. Government agencies in Britain and the U.S. soon began hiring publicists to engineer support for their policies and programs, and the public-relations business boomed after World War II. Clients may include individuals such as politicians, performers, and authors, and groups such as business corporations, government agencies, charities, and religious bodies. The audience addressed may be as narrow as male alternative-music fans between the ages of 21 and 30 or as broad as the world at large. A publicist's functions include generating favourable publicity and knowing what kind of story is likely to be printed or broadcast. The task is complicated by the variety of existing media: besides newspapers, magazines, radio, and television, there are publications of professional associations, direct-mail lists, on-site promotional events, and so on. It consists largely of optimizing good news and forestalling bad news; if disaster strikes, the publicist must assess the situation, organize the client's response so as to minimize damage, and marshal and present information to the media.

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Guarantee of same trading opportunities (i.e., tariff concessions) already granted to the most favoured nation (MFN). It is a method of establishing equal trading opportunities among states by making originally bilateral agreements multilateral. Attempts to guarantee equal trading opportunities were incorporated into commercial treaties as far back as the early 17th century. The Anglo-French treaty signed in 1860 became the model for many later trade agreements, establishing a set of interlocking tariff concessions (see tariff) later extended worldwide by most-favoured-nation treatment. MFN treatment has always applied primarily to the duties charged on imports, but specific provisions have extended the principle to other areas of economic contact, including property rights, patents, and copyrights. Seealso General Agreement on Tariffs and Trade; reciprocity; World Trade Organization.

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Study of the relations of states with each other and with international organizations and certain subnational entities (e.g., bureaucracies and political parties). It is related to a number of other academic disciplines, including political science, geography, history, economics, law, sociology, psychology, and philosophy. The field emerged at the beginning of the 20th century largely in the West and particularly in the U.S. as that country grew in power and influence. The study of international relations has always been heavily influenced by normative considerations, such as the goal of reducing armed conflict and increasing international cooperation. At the beginning of the 21st century, research focused on issues such as terrorism, religious and ethnic conflict, the emergence of substate and nonstate entities, the spread of weapons of mass destruction and efforts to counter nuclear proliferation, and the development of international institutions.

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U.S. government agency charged with administering the National Labor Relations Act (1935). The three-member NLRB, appointed by the president, organizes elections to determine whether employees wish to be represented by a labour union in collective bargaining and monitors labour practices by employers and unions. It does not initiate investigations; its involvement must be sought by employers, individuals, or unions. Though it lacks enforcement power for its orders, it can prosecute cases in court.

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