Get in the game (GITG) is a developer relations and marketing program of ATI Technologies, a technology company best known for its PC graphics products. The program is designed to ensure that PC games take full advantage of ATI hardware, ensure driver compatibility, and publicise games which have been specifically tuned for ATI hardware. GITG is comparable to the "The Way It's Meant To Be Played" campaign of ATI's competitor Nvidia Corporation.
When Doom 3 was released, unsurprisingly Nvidia held a large performance lead. ATI analysed the code, and found shader calculations were being performed manually through a look up table, to compensate for the relatively poor performance of the FX series in this respect. Through application recognition, on the x800 card ATI reportedly found a 30% speed gain, just by moving shader calculations to hardware. To this extent, the question of who has the best graphics architecture, is becoming ever harder to answer, as with the increasing complexity of GPUs, performance becomes ever more optimisation specific.