Yellow Rat Bastard is a retail clothing store with its flagship outlet located in New York City SoHo area. Recently it has opened two new stores in Brooklyn and Queens. Yellow Rat Bastard is under the name X-Treem Vibe, Inc. The current owner of the store is Henry Ishay. They specialize in selling clothing, footwear, accessories.
The store has become a NYC tourist attraction and NYC counter cultures skater, thrasher shopping mecca. Clothing has transitioned from goth punk scene, to skater scene, to hip hop urban retail environment. One of the last large independent retailer in what is becoming an upscale retail environment on Broadway in Soho., the store recently release its lease on the flagship store to UK retailer TopShop, an upscale "H&M type" retailer.
Their current SoHo location is now across the street, taking over the space of their affiliate store, what used to be "Dirty Jane/Sloppy Joe".
YELLOW RAT BASTARD HAS THE GUTS TO BE DIFFERENT; WITH ANNUAL GROWTH OF 70%, YRB PLANS TO EXPAND ITS UNIQUE BOUTIQUE INTO A SMALL CHAIN.
Aug 14, 2000; From apparel to decor, Yellow Rat Bastard (YRB) is the ultimate street store. The bright yellow flag with the store's emblem, a...
YELLOW RAT BASTARD UNDER FIRE; NYC RETAIL CHAIN ACCUSED OF VIOLATING MINIMUM WAGE LAWS AND CARRYING COUNTERFEIT MERCHANDISE.
Jul 24, 2006; Byline: JESSICA PALLAY, CONTRIBUTIONS BY LEE BAILEY NEW YORK - The Retail Action Project (RAP), an initiative of the...