The group then explains in paragraphs titled "Discrimination and Tolerance" and "Love and Hate" how it aims to deal with accusations that its activities are based on hatred of those not following their beliefs. Without stating what action should be taken, they maintain that "Individuals may be free to pursue such behaviors as sodomy, but we will not and cannot tolerate these behaviors". Reflecting this, their stances against the practice of homosexuality and the LGBT rights movement are somewhat more confrontational than those of many groups with similar views. There are a number of smaller groups that take a harder line, most notably Westboro Baptist Church, which the TVC has criticised for many years, likening it to a false flag operation. The gap between the TVC and other groups on the Right was described by Winnie Stachelberg of the pro-gay Human Rights Campaign as follows: "They’re out there every day supporting discrimination against gay people on nearly every issue, and you don’t see that so much from other groups. The Coalition took this as a compliment. By comparison, Jerry Falwell stated in his later years "Civil rights for all Americans...gay, straight, et cetera, is not a liberal or a conservative value. It’s an American value that I would think that we pretty much all agree on.
In its rhetoric, the TVC will sometimes suggest that homosexuals pose a threat of child molestation; they "have long sought unrestricted access to children for recruitment purposes, as well being more willing than others on the right to use the word sodomy in reference to gay men. Historically, the group has called for "Cities of refuge" to keep AIDS patients from infecting the general population.
In a 2005 posting on the TVC website, Sheldon wrote:
A dangerous Marxist/Leftist/Homosexual/Islamic coalition has formed – and we’d better be willing to fight it with everything in our power. These people are playing for keeps. Their hero, Mao Tse Tung is estimated to have murdered upwards of 60 million people during his reign of terror in China. Do we think we can escape such persecution if we refuse to fight for what is right?
The quote refers to an advertisement run in the New York Times in support of same-sex marriage, in which the TVC "cherry picked" signatories including the Revolutionary Communist Party (RCP), ACT UP (New York City), Queers for Economic Justice, the Islamic Circle of America and Imam Tabib Abdur-Rashid of the Islamic Brotherhood mosque in New York as "proof" of a conspiracy against the TVC's organizaion.
On the conservative "Lee Rodgers and Melanie Morgan Program", Sheldon's modus operandi was likened to a "protection racket" .
TVC has also been linked to the Mariana Islands worker abuse scandal. The organization was used by Abramoff to pay for the trip of at least one member of Congress to visit the island, then-Congressman Bob Schaffer. The Denver Post reported that the TVC paid the $13,000 travel bill for the trip, organized by Abramoff's lobbying firm.
Abramoff's lobbying team would prepare questions and "factual backup" for friendly lawmakers. Trips to the island for congressmen and staff would be a key tool to "build permanent friends," the memo said.The congressional junkets to the Mariana Islands were designed to build support in Congress among Republican lawmakers to block labor and immigration reforms at the islands, which had been found to harbor worker abuse and forced abortions among immigrant workers. The trips involved hotel stays and parasailing trips.