Nearby Words
rack rate
Rate card
A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet.
Like the rack rate at a hotel, this is generally the maximum price that one may pay. Most advertising buyers will pay significantly less than this, receiving discounts due to volume, a desire to sell unused space, or other factors.
See also
References
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This article is licensed under the GNU Free Documentation License.
Last updated on Sunday November 19, 2006 at 05:08:38 PST (GMT -0800)
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This article is licensed under the GNU Free Documentation License.
Last updated on Sunday November 19, 2006 at 05:08:38 PST (GMT -0800)
View this article at Wikipedia.org - Edit this article at Wikipedia.org - Donate to the Wikimedia Foundation
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