Quickly Corporation was founded in California and started its trademark licensing program at the same time. Quickly began marketing themselves as a New Generation Asian Fusion-style cafe in the USA, as opposed to just a tapioca drink shop. Most locations offer free Wi-Fi internet access.
Quickly and California based Tapioca Express have very similar logos and store themes, but they are not related. However, now that Quickly has gained popularity in the US, the two shops often compete with each other, sometimes within the same shopping strip.
On May 17th, 2008, Quickly official launch their new age non-fat tart frozen yogurt at the SingTao Asian Expo, and officially available at their key locations on the following week.