In the world of celebrities, unlike agents or managers, publicists typically take a flat monthly fee for servicing a client (whereas agents and managers tend to take a percentage of their client's gross income). Base rates in Hollywood in 2007 for mid to high-level publicists are reportedly in the $3,000 - $50,000 USD per month, per client.
An older meaning of the term is closer to pamphleteer: someone who circulates ideas by publishing them, perhaps in ephemeral forms.
One of the publicist's main function is to generate press coverage on behalf of clients and to serve as the bridge between clients, their public and media outlets. A publicist writes press releases, manages campaigns and performs other public relations functions. An agency can range from a one-person shop to an operation consisting of thousands of individuals.
Some publicists specialise in representing 'ordinary' members of the public to procure the maximum possible fee for stories they wish to sell to newspapers, television stations and magazines.
Multi-front war for media pros: publicists face mounting challenges from proliferating outlets and Internet.(PR PACK: FRENZIED FUTURE)(The Publicists Guild)
Feb 05, 2008; If the Internet has taught us anything', it is that--like dinosaurs--we must adapt or die. That axiom has found full expression...