public service

civil service

Body of government officials employed in civil occupations that are neither political nor judicial. In well-ordered societies, they are usually recruited and promoted on the basis of a merit-and-seniority system, which may include examinations; elsewhere, corruption and patronage are more important factors. They often serve as neutral advisers to elected officials and political appointees. Though not responsible for making policy, they are charged with its execution. The civil service originated in the earliest known Middle Eastern societies; the modern European civil services date to 17th- and 18th-century Prussia and the electors of Brandenburg. In the U.S., senior officials change with each new administration. In Europe, regulations were established in the 19th century to minimize favouritism and to ensure a wide range of knowledge and skills among civil service officers. Seealso Chinese examination system; spoils system.

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In the United Kingdom the term "public service broadcasting" (PSB) refers to broadcasting intended for the public benefit rather than for purely commercial concerns. The communications regulator Ofcom, requires that certain television and radio broadcasters fulfil certain requirements as part of their licence to broadcast. All of the BBC's television and radio stations have a public service remit, even those that only broadcast digitally. Additionally, all stations broadcast on terrestrial analogue television - the regional Channel 3 companies (the ITV Network), GMTV, Channel 4, S4C in Wales, and Five - are obliged to provide public service programming as they can be viewed freely almost anywhere nationwide. The recently introduced 'third tier' of approaching 200 Community Radio services are also specifically recognised by Ofcom as being providers of public service broadcasting output, delivered under the terms of the Community Radio Order 2004. Commercial radio also has nominal public service obligations. However, the requirements imposed for commercial radio are generally fewer, normally requiring only a minimum level of news.

History

The BBC, whose broadcasting in the UK is funded by a licence fee and does not sell advertising time, is most notable for being the first public service broadcaster in the UK. Its first director general, Lord Reith introduced many of the concepts that would later define PSB in the UK when he adopted the mission to "inform, educate and entertain".

With the launch of the first commercial broadcaster ITV in 1955, the government required that the local franchises fulfilled a similar obligation, mandating a certain level of local news coverage, arts and religious programming, in return for the right to broadcast.

The next commercial television broadcasters in the UK, the state-owned Channel 4 and S4C, were set up by the government in 1981 to provide different forms of PSB. Channel 4 was required to be a public service alternative to the BBC and to cater for minorities and arts. S4C was to be a mainly Welsh language programmer. Neither was required to be commercially successful as Channel 4 was subsidised by the ITV network and S4C received a grant from the central government. However, Channel 4 was later restructured under the Broadcasting Act 1990 to be a state owned corporation that is self-financing.

When the final analogue terrestrial broadcaster, Five, launched in 1997 it too was given a number of public service requirements. These included the obligation to provide minimum amounts of programming from various genres, minimum amounts of programming originally commissioned by the channel and of European origin, and maximum limits on the number of repeats.

Future viability

The advent of digital age has brought about many questions about the future of public service broadcasting in the UK. The BBC has been criticised by some for being expansionist and exceeding its public service remit by providing content that could be provided by commercial broadcasters. They argue that the BBC can distort the market, making it difficult for commercial providers to operate. A notable example of this is the Internet services provided by the BBC. However, those who defend the BBC suggest that the BBC needs to provide new services and entertainment, to remain relevant in the digital age.

Furthermore, there are also questions about the public service commitments of the commercial broadcasters. All commercial channels that broadcast solely on digital platforms do not have public service requirements imposed. After digital switchover many of these channels will have the same coverage as the analogue commercial broadcasters. This has raised the question of how the analogue commercial broadcasters, with their costly public service obligations, will compete on a level playing field with such digital channels. ITV has been attempting to significantly reduce its obligations to produce and broadcast unprofitable PSB programming, citing the increased competition from digital and multichannel television. Similarly, Channel 4 has projected a £100m funding gap if it is to continue with public service broadcasting after digital switch-over. As a result, Ofcom has recently been consulting on what direction PSB should take in the future.

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