When a relatively complete assessment of a person or group's psychographic make-up is constructed, this is called a psychographic profile. Psychographic profiles are used in market segmentation as well as in advertising.
Some categories of psychographic factors used in market segmentation include:
Psychographics can also be seen as an equivalent of the concept of "culture" as used most commonly in national segmentation. "Psychographics is the study of personality, values, attitudes, interests, and lifestyles" "Who Is Your Next Customer?". Booz Allen Hamilton Inc, Strategy+Business
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