Definitions

promising

Singapore Promising Brand Award

The Singapore Promising Brand Award is an annual award conferred to recognise outstanding efforts of Small and Medium-sized Enterprises in Singapore in the promotion of their brands. First given out in 2002 through a collaboration between the Association of Small and Medium Enterprises (ASME) and the Lianhe Zaobao, it has since recognised close to 100 local brandnames of SMEs, and introduced a new Heritage Brand Award category for its 2005 edition.

Judging criteria

A point system is used to access entries over five broad criteria, broken down as follows:

Criteria Points
Brand strategy / identity Brand vision 10
Brand mission 10
Brand purpose 10
Brand portfolio and architecture 10
Brand values / personality 10
Brand positioning 10
Brand promise 10
Brand development plan 30
Brand culture Brand champion 10
Brand management team 10
Brand communications 20
Integrated brand communications Brand identity system 10
External brand communications 30
Customer relationship management 30
Brand equity Intellectual property, trademark, licensing and franchising 10
Channel strategy 10
Product development 10
Awards and certifications 10
Brand performance Market share (Local and overseas) 10
Growth (Local and overseas) 10
Brand performance (Internal) 10
Brand performance (External) 10
Profitability 10
Total 300

Winners

2002 Award Winners

Singapore Promising Brand Award

SPBA Distinctive Award

SPBA Most Popular Brand Award

2003 Award Winners

Singapore Promising Brand Award

SPBA Distinctive Award

SPBA Most Popular Brand Award

2004 Award Winners

Singapore Promising Brand Award

SPBA Silver Award

SPBA Distinctive Award

SPBA Most Popular Brand Award

External links

Search another word or see promisingon Dictionary | Thesaurus |Spanish
Copyright © 2014 Dictionary.com, LLC. All rights reserved.
  • Please Login or Sign Up to use the Recent Searches feature
FAVORITES
RECENT

;