The Search Engine Marketing Professional Organization (SEMPO) is an industry organization for search engine marketing firms. A non-profit professional association, SEMPO was formed in 2003, to promote search engine marketing and provide educational resources to members and consumers. Its sponsors include Google, Yahoo, Microsoft, SuperPages, and Search Engine Strategies. SEMPO's membership includes search engine marketing firms and consultants, Web developers, inhouse marketing professionals, and advertising agencies.
Testing the interactive effects of outcome favourability and procedural fairness on members' reactions towards a voluntary professional organization.
Jun 01, 1999; A substantial amount of research has been devoted to examining how people react to decisions that affect them. Originally, this...